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Research papers

Optimising the effect of hybrid marketing campaigns

The Internet makes it easier to break target groups down to the level of 'one to one' marketing. Although this marketing dream is definitively a technical possibility, in practice it appears to be very difficult. People do not like to be approached...

Catalogue: ESOMAR/ARF WAM Conference 2002: Online
Authors: Jeroen Rietberg, Meta Menkveld
June 12, 2002
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Citation

Rietberg and Menkveld (2002a, June 12). Optimising the effect of hybrid marketing campaigns. ANA - ESOMAR. Retrieved May 26, 2024, from


https://ana.esomar.org/documents/optimising-the-effect-of-hybrid-marketing-campaigns


Research papers

Utilizing segmentation throughout the research program as another means of audience measurement

This paper discusses the steps taken by VH1 Research&Planning to imbue a segmentation study conducted in 1999 into other research tools, including qualitative brand work, ethnographic research and quantitative brand tracking, and using results from...

Catalogue: ESOMAR/ARF WAM Conference 2002: Television
Authors: Colleen Fahey Rush, Danielle N. O'Reilly
June 9, 2002
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Citation

Rush and O'Reilly (2002a, June 09). Utilizing segmentation throughout the research program as another means of audience measurement. ANA - ESOMAR. Retrieved May 26, 2024, from


https://ana.esomar.org/documents/utilizing-segmentation-throughout-the-research-program-as-another-means-of-audience-measurement


Research papers

Effect of short time viewing patterns on ratings and shares

There is a special type of convergence between TV and the Internet. With an increasing number of channels the process of search in TV becomes more similar to the process of search in the Internet. The criterion of 'stickiness' therefore becomes more...

Catalogue: ESOMAR/ARF WAM Conference 2002: Television
Author: Bernhard Engel
June 9, 2002
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Citation

Engel, B. (2002a, June 09). Effect of short time viewing patterns on ratings and shares. ANA - ESOMAR. Retrieved May 26, 2024, from


https://ana.esomar.org/documents/effect-of-short-time-viewing-patterns-on-ratings-and-shares


Research papers

Heuristic algorithms as a basis for intelligent meters

The author has conducted analyses of viewing patterns among respondents within households in a test panel of peoplemeter households in the United States, investigating how predictable and habitual viewing behavior is within a household. Pattern...

Catalogue: ESOMAR/ARF WAM Conference 2002: Television
Author: Paul J. Donato
Company: Nielsen
June 9, 2002
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Citation

Donato, P. J. (2002a, June 09). Heuristic algorithms as a basis for intelligent meters. ANA - ESOMAR. Retrieved May 26, 2024, from


https://ana.esomar.org/documents/heuristic-algorithms-as-a-basis-for-intelligent-meters


Research papers

Trash and treasures of duplication

This paper presents early cross-media results from Arbitron's 2002 portable people meter (PPM) panel in the Philadelphia (United States) market. Previous results from the small-scale PPM panel in Wilmington (Delaware) in 2001 suggested important...

Catalogue: ESOMAR/ARF WAM Conference 2002: Television
Authors: Roberta M. McConochie, Beth Uyenco
Companies: Nielsen, OMD Group
June 9, 2002
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Citation

McConochie and Uyenco (2002a, June 09). Trash and treasures of duplication. ANA - ESOMAR. Retrieved May 26, 2024, from


https://ana.esomar.org/documents/trash-and-treasures-of-duplication


Research papers

Pushing picture matching to the limit

This paper provides a summary of BBM Canada's picture matching experience over the last four years. The authors focus on how well picture matching compares with DFM, how multimatching is handled, the problem of unmatched viewing, picture matching's...

Catalogue: ESOMAR/ARF WAM Conference 2002: Television
Authors: Ken Purdye, Pasquale A. Pellegrini
June 9, 2002
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Citation

Purdye and Pellegrini (2002a, June 09). Pushing picture matching to the limit. ANA - ESOMAR. Retrieved May 26, 2024, from


https://ana.esomar.org/documents/pushing-picture-matching-to-the-limit


Research papers

Who will write the book?

This paper seeks to establish the extent to which the same consumers will view television and surf the Internet given access to both media. The results are drawn from a single-source panel in which both viewing and surfing was tracked for...

Catalogue: ESOMAR/ARF WAM Conference 2002: Television
Author: Ian Garland
Company: Nielsen
June 9, 2002
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Citation

Garland, I. (2002a, June 09). Who will write the book? . ANA - ESOMAR. Retrieved May 26, 2024, from


https://ana.esomar.org/documents/who-will-write-the-book-


Research papers

The emergence of single marketing

This paper summarizes the preliminary results of a recent study conducted with the objective of supplying new themes for our debate on the female gender, providing deeper information on the thought process and actions of women in our time. The study...

Catalogue: Latin America 2002
Author: Oriana Monarca White
May 12, 2002
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Citation

White, O. M. (2002a, May 12). The emergence of single marketing . ANA - ESOMAR. Retrieved May 26, 2024, from


https://ana.esomar.org/documents/the-emergence-of-single-marketing-


Research papers

The chronically ill patient

Innovation in diagnosis, better understanding of disease prevention and continuous improved medications, in addition to an ageing population, are the cause of an ever-increasing market segment, namely the segment of the chronically ill or chronically...

Catalogue: ESOMAR Global Healthcare 2002
Author: Chris Krattiger-Savelkouls
February 17, 2002
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Citation

Krattiger-Savelkouls, C. (2002a, February 17). The chronically ill patient . ANA - ESOMAR. Retrieved May 26, 2024, from


https://ana.esomar.org/documents/the-chronically-ill-patient-