Resources Library by ANA

Taking the pulse on impulse

While the phenomenon of impulse buying has been the subject of many previous market research studies, the effectiveness of these studies has been limited by the ability of the methodologies to a) measure purchase patterns with the requisite degree of...

Catalogue: ESOMAR Conference on Marketing 2004

Author: Dwight Watson

Company: Nielsen

October 10, 2004

Has the price change impacted consumer loyalty?

This paper describes the consumer behaviour in the cola market. The consumer's reaction to price changes was the goal of the research study.Based on eight hypothetical buying situations represented by offering the same brands of cola drinks at...

Catalogue: ESOMAR Conference on Marketing 2004

Author: Vojtech Spacil

October 10, 2004

Driving automotive sales: Audience medium valuation (AMV)

This paper describes an innovative audience assessment approach that integrates attitudinal and behavioral data as developed by Brand Keys, Inc. and Rainbow Media. The AMV Model provides a new, highly effective metric with which media planners, brand...

Catalogue: ESOMAR Congress 2004: Integrating Marketing Research in Business

Authors: Robert Passikoff, Charlene Weisler

September 19, 2004

Sustainable motivation

The paper will challenge UNEP's point of view, as verbalized by Havermans (2003), that the struggle to enhance environmental consciousness among consumers has been too much focussed on arousing their feelings of guilt.Moreover, it will be questioned...

Catalogue: ESOMAR Responsible Marketing 2004

Author: John Barzilay

May 11, 2004

Creating customer knowledge

Consumer insights do not arise from better data or information alone. Customer knowledge creation requires three important elements: a 'behavioral model' or theory of consumer behavior; continual fact-gathering; and revision of the theory as new...

Catalogue: ESOMAR Conference on Excellence in Consumer Insights 2004

Authors: David G. Bakken, Michael A. Lotti

Company: Harris Interactive (Europe)

April 18, 2004

How to make good dough

Unilever Bestfoods (UBF) is vitally aware of the general trends that affect consumers' lives. The way consumers work and spend their free time, their use of media, attitudes and opinions are constantly evolving. As a result, their needs and product...

Catalogue: ESOMAR Conference on Excellence in Consumer Insights 2004

Authors: Sinéad Twomey, Pia de Wit

Companies: Unilever, SKIM

April 18, 2004

Emerging trends for health and functional food products in China

This paper examines the growth of FMCG food products like milk and fruit juices that have perceived health benefits to consumers and investigates the growing trend of these products in mainland China to determine whether Chinese consumers are health...

Catalogue: Asia Pacific 2004

Author: Peter Lee

Company: KANTAR TNS Malaysia

March 28, 2004

Lifestyle segmentation of the Chinese consumer

Although lifestyle research is abundant in western countries, similar research is absent in China due to historical reasons. More recently researchers and organizations have begun to pay attention to the differentiation of Chinese consumers.Based on...

Catalogue: Asia Pacific 2004

Author: Forest Ma

March 28, 2004

Disease, terror, fraud and recession

Much has been written in Asia over the past year on SARS and the effect it has had, amongst other things, on consumer behaviour. Crises and disasters occur on a regular basis all over the globe - but was SARS special or just one of a series of...

Catalogue: Asia Pacific 2004

Authors: Fung Shing Kwong, Lisa Lee, David McCallum

Company: Nielsen

March 28, 2004