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Research papers

Children in Germany

This paper deals with the attitudes and consumer habits of children aged from 12 to 14 years. The data were taken from a study 1) carried out in 1977 by 10 magazine publishing houses in West Germany. The sample consisted of 3000 subjects aged from 12...

Catalogue: Seminar 1978: Researching Children
Author: Wolfgang Machnik
October 1, 1978
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Citation

Machnik, W. (1978a, October 01). Children in Germany . ANA - ESOMAR. Retrieved June 02, 2024, from


https://ana.esomar.org/documents/children-in-germany-


Research reports

Etude qualitative sur la consommation du vin blanc en Grande-Bretagne

Le Conseil Interprofessionnel du Vin de Bordeauxdesire lancer sur le marche britannique unnouveau vin blanc de la region bordelaise.Une etude done s'est revelee necessaire pour:1. Determiner les attitudes des consommateursbritanniques a l'egard du...

Catalogue: CRAM/Peter Cooper Archive Collection
Author: CRAM/Peter Cooper Archive
June 1, 1978
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Citation

, C. (1978a, June 01). Etude qualitative sur la consommation du vin blanc en Grande-Bretagne. ANA - ESOMAR. Retrieved June 02, 2024, from


https://ana.esomar.org/documents/etude-qualitative-sur-la-consommation-du-vin-blanc-en-grande-bretagne


Research reports

Motivational research on Whitebread Brewmaster

Brewmaster is a premium ale manufacturedby Whitbread. Two versions of Draught Brewmaster were test marketedin 1972/1973 but failed to achieve target levels ofconsumption. The research was required in order to examine consumer'smotivations in drinking...

Catalogue: CRAM/Peter Cooper Archive Collection
Author: CRAM/Peter Cooper Archive
May 13, 1974
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Citation

, C. (1974a, May 13). Motivational research on Whitebread Brewmaster. ANA - ESOMAR. Retrieved June 02, 2024, from


https://ana.esomar.org/documents/motivational-research-on-whitebread-brewmaster


Research reports

Research report on body lotion

Richardson Merrill has the license to produce HTH, aSwedish hand and body lotion, in this country. In Sweden, the product is sold on a strong medical platform. Fourconcepts have been produced using elements of the informationused in Sweden in order...

Catalogue: CRAM/Peter Cooper Archive Collection
Author: CRAM/Peter Cooper Archive
January 11, 1974
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Citation

, C. (1974a, January 11). Research report on body lotion. ANA - ESOMAR. Retrieved June 02, 2024, from


https://ana.esomar.org/documents/research-report-on-body-lotion


Research reports

Preliminary qualitative research in the brandy market

The research reported here was undertaken in order toinvestigate:1. Attitudes towards brandy and its relationship withother drinks;2. Habits and history of brandy drinking;3. Knowledge of brandy;4. Awareness and beliefs about brands with...

Catalogue: CRAM/Peter Cooper Archive Collection
Author: CRAM/Peter Cooper Archive
December 3, 1973
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Citation

, C. (1973a, December 03). Preliminary qualitative research in the brandy market. ANA - ESOMAR. Retrieved June 02, 2024, from


https://ana.esomar.org/documents/preliminary-qualitative-research-in-the-brandy-market


Research reports

Qualitative research amongst pipe smokers in the New York area

The research was undertaken in order to explore American pipe smokers' attitudes towards imported tobacco brands, and how imported brands fitted into pipe-smoking habits. The results of this research are intended to provide abackground for devising...

Catalogue: CRAM/Peter Cooper Archive Collection
Author: CRAM/Peter Cooper Archive
August 1, 1971
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Citation

, C. (1971a, August 01). Qualitative research amongst pipe smokers in the New York area . ANA - ESOMAR. Retrieved June 02, 2024, from


https://ana.esomar.org/documents/qualitative-research-amongst-pipe-smokers-in-the-new-york-area-


Research reports

Qualitative research on cut flowers

Geigy is considering marketing a product which, when added to water, enables cut flowers to last up to 25 percent longer. Little was known, however, aboutwomen's attitudes towards cut flowers and hence the product concept.The research was designed to...

Catalogue: CRAM/Peter Cooper Archive Collection
Author: CRAM/Peter Cooper Archive
November 1, 1970
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Citation

, C. (1970a, November 01). Qualitative research on cut flowers. ANA - ESOMAR. Retrieved June 02, 2024, from


https://ana.esomar.org/documents/qualitative-research-on-cut-flowers


Research reports

Report on qualitative research on Toffee assortment placement groups

A new toffee assortment has been developed to bemarketed under a Toffo name.The objective of this research: 1. To examine present eating habits of toffeeassortments;2 . To determine the strengths and weaknesses of current assortments;3. To discover...

Catalogue: CRAM/Peter Cooper Archive Collection
Author: CRAM/Peter Cooper Archive
September 3, 1970
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Citation

, C. (1970a, September 03). Report on qualitative research on Toffee assortment placement groups. ANA - ESOMAR. Retrieved June 02, 2024, from


https://ana.esomar.org/documents/report-on-qualitative-research-on-toffee-assortment-placement-groups


Research papers

Construction of a marketing model based on consumer habits and attitudes (German)

We have made an attempt of producing a marketing model, which arranges the brand and product selection according to the requirement development of the consumer. Thus you would have an instrument, which would bring the maximum appeal to the consumer...

Catalogue: ESOMAR Congress 1966
Author: Herbert Steiner
September 1, 1966
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Citation

Steiner, H. (1966a, September 01). Construction of a marketing model based on consumer habits and attitudes (German). ANA - ESOMAR. Retrieved June 02, 2024, from


https://ana.esomar.org/documents/construction-of-a-marketing-model-based-on-consumer-habits-and-attitudes-german-