Resources Library by ANA

Digital video at the service of research

The paper describes a new research methodology developed by Repè that makes the most of the technical revolution of digital video. VideoStudy uncovers emotions through a dynamic analysis of the gap between verbal and non-verbal registers. It taps...

Catalogue: Congress 2008: Frontiers

Authors: Marie-Claire Renard, Sandrine McClure

Companies: Danone, Reperes

September 26, 2008

The qualitative fingerprint!

This presentation illustrates a new way of engaging consumers in the product development process. With the help of innovative Web 2.0 techniques, new products are co-created WITH the consumer instead of developing a product just FOR them. The...

Catalogue: Innovate 2008

Author: Andera Gadeib

Company: Dialego AG

June 16, 2008

The network of favours

Our study describes and gives insights about a consumer-driven consumer touchpoint development: the network of favours, and helps to understand why it is important to use innovative techniques to drive innovation. The study is based on a real case,...

Catalogue: Innovate 2008

Authors: Genoveva Florovits, István Kozári, Marta Hoffmann

June 16, 2008

The co-creation revolution

With the advent of Web 2.0, the belief that consumers now have in their own voice, in their own creativity and in their own ability to express themselves is becoming more apparent. They clearly no longer see themselves as just passive respondents...

Catalogue: Innovate 2008

Authors: Ana C.M. Medeiros, Andrew Needham

Companies: Unilever, Face

June 16, 2008

Bridging market paradoxes

Living in a glo-cal culture isn't easy: major trends and local particularities converge, collide and finally merge in a sort of cultural mash, which has both to be dissected into its particularities and understood as a whole in the quest for consumer...

Catalogue: Latin America 2008

Author: Saul Feldman

May 13, 2008

Sense & scent

There is a need to better measure the insights and emotional expectations of today's 'bionic' consumers. Recognizing the Fragrance Industry need to evolve from a functional to emotional paradigm for building brand identities, Brand Keys and Mirror...

Catalogue: Fragrance 2007

Authors: Robert Passikoff, Kerry O'Connor

Company: Brand Keys, Inc.

November 14, 2007

Using consumers to create collective genius!

Fragrance Research tends to focus on asking consumers' opinions about fragrances after perfumers and marketers have created and selected them.We believe that consumers can, and should, contribute to the creative development of scents whether for...

Catalogue: Fragrance 2007

Authors: Barbara Busch, Barbara Preyssas

November 14, 2007

Joining the 4th dimension

Consumer Insights are the most important factors associated with effective product development. Qualitative research methods are well suited to understand the consumer, most importantly needs, dreams, desires and the feelings and provides the...

Catalogue: Qualitative 2007

Authors: Catherine Genter, Andera Gadeib

Company: Dialego AG

November 12, 2007

From consumer connection to consumer insight

This presentation describes the cross-functional team project, which was aimed to reconstruct consumer insights for building relevant and effective communication for children in the ice-cream category in Poland.

Catalogue: Consumer Insights 2007

Author: Malgorzata Blachowska

Company: Nestlé

May 7, 2007