Back

Digital video at the service of research

Date of publication: September 26, 2008

Catalogue: Congress 2008: Frontiers

Companies: Danone,

Authors: Marie-Claire Renard, Sandrine McClure

Abstract:

The paper describes a new research methodology developed by Repè that makes the most of the technical revolution of digital video. VideoStudy uncovers emotions through a dynamic analysis of the gap between verbal and non-verbal registers. It taps into speech, a functional observation of talk and of gestures to measure emotional involvement and uncover consumer insights.

Marie-Claire Renard

Author

This is a long description of some author details.

Sandrine McClure

Author

This is a long description of some author details.

This could also be of interest:

Research Papers

The potential power of digital creative

Catalogue: Congress 2016: #WOW

Authors: Cortney Henseler, Samuel Kim, Matthew Sharp

 

September 22, 2016

×

Citation

Henseler, Kim and Sharp (2016a, September 22). The potential power of digital creative. ANA - ESOMAR. Retrieved April 19, 2024, from


https://ana.esomar.org/documents/the-potential-power-of-digital-creative-8892


Research Papers

Telematics at the service of marketing

Catalogue: Seminar 1987: Strategies For Service Management

Authors: Philippe Dorey, Jean-Louis Laborie

Company: KANTAR TNS Malaysia

June 15, 1987

×

Citation

Dorey and Laborie (1987a, June 15). Telematics at the service of marketing. ANA - ESOMAR. Retrieved April 19, 2024, from


https://ana.esomar.org/documents/telematics-at-the-service-of-marketing


Research Papers

Video insight

Catalogue: MENAP Forum 1996: Pressure On Profit

Authors: Mansour El-Ganady Allaf, Mansour El-Ganady

 

March 1, 1996

×

Citation

Allaf and El-Ganady (1996a, March 01). Video insight . ANA - ESOMAR. Retrieved April 19, 2024, from


https://ana.esomar.org/documents/video-insight-


  • PDF
Fad and progress in motivation research Authors: Herta Herzog
Methodological considerations regarding marketing research for consumer durable goods Authors: Leif Holbaek-Hanssen
Service after sale and studies of market for business Authors: Archibald Maddock Crossley
Some comments on the use of 3D and strip film Authors: Henry Charles Briant
The "steps-and-parts" model for polling Authors: Stuart Carter Dodd, Chahin Turabian
What are durable and capital goods? Authors: N. H. Pearson
Consumers economic expectations and intentions as revealed by sample surveys Authors: Henry Durant
Economic forecasts with special reference to field studies Authors: Jan van Rees
Market research for petroleum products in the automotive field Authors: D. Leerentveld
Research and decision Authors: H. S. Rich, J. S. Smith
×

Citation

Renard and McClure (2008a, September 26). Digital video at the service of research. ANA - ESOMAR. Retrieved April 19, 2024, from


https://ana.esomar.org/documents/video-insight-