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Digital video at the service of research

Date of publication: September 26, 2008

Catalogue: Congress 2008: Frontiers

Companies: Danone,

Authors: Marie-Claire Renard, Sandrine McClure

Abstract:

The paper describes a new research methodology developed by Repè that makes the most of the technical revolution of digital video. VideoStudy uncovers emotions through a dynamic analysis of the gap between verbal and non-verbal registers. It taps into speech, a functional observation of talk and of gestures to measure emotional involvement and uncover consumer insights.

Marie-Claire Renard

Author

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Sandrine McClure

Author

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Renard and McClure (2008a, September 26). Digital video at the service of research. ANA - ESOMAR. Retrieved June 30, 2025, from


https://ana.esomar.org/documents/telematics-at-the-service-of-marketing