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From consumer connection to consumer insight

Date of publication: May 7, 2007

Catalogue: Consumer Insights 2007

Company: Nestlé

Author: Malgorzata Blachowska

Abstract:

This presentation describes the cross-functional team project, which was aimed to reconstruct consumer insights for building relevant and effective communication for children in the ice-cream category in Poland.

Malgorzata Blachowska

Author

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Research Papers

Asia is geared up for Innovation!

Catalogue: Asia Pacific 2007

Authors: Luc Rens, Gail Mackenzie

 

March 12, 2007

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Citation

Rens and Mackenzie (2007a, March 12). Asia is geared up for Innovation!. ANA - ESOMAR. Retrieved December 03, 2023, from


https://ana.esomar.org/documents/asia-is-geared-up-for-innovation-


Research Papers

Even better than the real thing

Catalogue: Qualitative 2009: The Evolving Human

Authors: Dirk van Kemseke, Tom De Ruyck

Companies: InSites Consulting, Levi Strauss & Co.

November 19, 2009

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Citation

van Kemseke and De Ruyck (2009a, November 19). Even better than the real thing. ANA - ESOMAR. Retrieved December 03, 2023, from


https://ana.esomar.org/documents/even-better-than-the-real-thing


Research Papers

Digital consumer connections

Catalogue: Qualitative 2007

Authors: Barbara du Perron, Anja Kischkat

Companies: MetrixLab, Unilever

November 12, 2007

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Citation

du Perron and Kischkat (2007a, November 12). Digital consumer connections. ANA - ESOMAR. Retrieved December 03, 2023, from


https://ana.esomar.org/documents/digital-consumer-connections


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Citation

Blachowska, M. (2007a, May 07). From consumer connection to consumer insight. ANA - ESOMAR. Retrieved December 03, 2023, from


https://ana.esomar.org/documents/digital-consumer-connections