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From consumer connection to consumer insight

Date of publication: May 7, 2007

Catalogue: Consumer Insights 2007

Company: Nestlé

Author: Malgorzata Blachowska

Abstract:

This presentation describes the cross-functional team project, which was aimed to reconstruct consumer insights for building relevant and effective communication for children in the ice-cream category in Poland.

Malgorzata Blachowska

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Catalogue: Latin America 2003

Authors: Michael Francesco Alioto, Carol Culebro Stewart

Company: RDA Group, INC

May 4, 2003

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Citation

Alioto and Stewart (2003a, May 04). From 'report card' to true consumer insight . ANA - ESOMAR. Retrieved June 23, 2025, from


https://ana.esomar.org/documents/from-report-card-to-true-consumer-insight-


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Facilitating consumer insight

Catalogue: ESOMAR Conference on Excellence in Consumer Insights 2004

Authors: Becky Power, Charlotte Webb, Quentin Ashby

Company: GSK

April 18, 2004

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Power, Webb and Ashby (2004a, April 18). Facilitating consumer insight. ANA - ESOMAR. Retrieved June 23, 2025, from


https://ana.esomar.org/documents/facilitating-consumer-insight


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The evolution of the global consumer insight capability

Catalogue: ESOMAR Congress 2001: Marketing Transformation

Authors: Art Redmond, Jack McDonald, Ducan Lawrence

 

September 23, 2001

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Citation

Redmond, McDonald and Lawrence (2001a, September 23). The evolution of the global consumer insight capability. ANA - ESOMAR. Retrieved June 23, 2025, from


https://ana.esomar.org/documents/the-evolution-of-the-global-consumer-insight-capability


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Citation

Blachowska, M. (2007a, May 07). From consumer connection to consumer insight. ANA - ESOMAR. Retrieved June 23, 2025, from


https://ana.esomar.org/documents/the-evolution-of-the-global-consumer-insight-capability