Abstract:
This presentation describes the cross-functional team project, which was aimed to reconstruct consumer insights for building relevant and effective communication for children in the ice-cream category in Poland.
Research Papers
Asia is geared up for Innovation!
Catalogue: Asia Pacific 2007
Authors: Luc Rens, Gail Mackenzie
 
March 12, 2007
Research Papers
Even better than the real thing
Catalogue: Qualitative 2009: The Evolving Human
Authors: Dirk van Kemseke, Tom De Ruyck
Companies: InSites Consulting, Levi Strauss & Co.
November 19, 2009
Research Papers
Digital consumer connections
Catalogue: Qualitative 2007
Authors: Barbara du Perron, Anja Kischkat
Companies: MetrixLab, Unilever
November 12, 2007
