Back

From consumer connection to consumer insight

Date of publication: May 7, 2007

Catalogue: Consumer Insights 2007

Company: Nestlé

Author: Malgorzata Blachowska

Abstract:

This presentation describes the cross-functional team project, which was aimed to reconstruct consumer insights for building relevant and effective communication for children in the ice-cream category in Poland.

Malgorzata Blachowska

Author

This is a long description of some author details.

  • PDF
Fad and progress in motivation research Authors: Herta Herzog
Methodological considerations regarding marketing research for consumer durable goods Authors: Leif Holbaek-Hanssen
Service after sale and studies of market for business Authors: Archibald Maddock Crossley
Some comments on the use of 3D and strip film Authors: Henry Charles Briant
The "steps-and-parts" model for polling Authors: Stuart Carter Dodd, Chahin Turabian
What are durable and capital goods? Authors: N. H. Pearson
Consumers economic expectations and intentions as revealed by sample surveys Authors: Henry Durant
Economic forecasts with special reference to field studies Authors: Jan van Rees
Market research for petroleum products in the automotive field Authors: D. Leerentveld
Research and decision Authors: H. S. Rich, J. S. Smith
×

Citation

Blachowska, M. (2007a, May 07). From consumer connection to consumer insight. ANA - ESOMAR. Retrieved June 04, 2025, from


https://ana.esomar.org/documents/from-consumer-connection-to-consumer-insight