Abstract:
This presentation describes the cross-functional team project, which was aimed to reconstruct consumer insights for building relevant and effective communication for children in the ice-cream category in Poland.
Date of publication: May 7, 2007
Catalogue: Consumer Insights 2007
Company: Nestlé
Author: Malgorzata Blachowska
Abstract:
This presentation describes the cross-functional team project, which was aimed to reconstruct consumer insights for building relevant and effective communication for children in the ice-cream category in Poland.
This is a long description of some author details.
Alioto and Stewart (2003a, May 04). From 'report card' to true consumer insight . ANA - ESOMAR. Retrieved April 25, 2024, from
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Some comments on the use of 3D and strip film | Authors: Henry Charles Briant | |
The "steps-and-parts" model for polling | Authors: Stuart Carter Dodd, Chahin Turabian | |
What are durable and capital goods? | Authors: N. H. Pearson | |
Consumers economic expectations and intentions as revealed by sample surveys | Authors: Henry Durant | |
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Market research for petroleum products in the automotive field | Authors: D. Leerentveld | |
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Blachowska, M. (2007a, May 07). From consumer connection to consumer insight. ANA - ESOMAR. Retrieved April 25, 2024, from
https://ana.esomar.org/documents/the-evolution-of-the-global-consumer-insight-capability