Resources Library by ANA

Creating a Better Everyday Life

IKEA aims to create a better everyday life for customers by creating home furnishing products that fulfil their needs, dreams, and frustrations. Since the 1970s, IKEA has visited real customers? homes to better understand their everyday lives...

Catalogue: Congress 2023

Authors: Eva Carin Banka Johnson, Stefan Vukjcevic, Terje Nilstun

September 29, 2023

Algorithms of Scent and Experience

We explore the role of machine learning, multi-source models and big data in market research and consumerunderstanding. We applied machine learning algorithms to two billion data points, and explored the relationshipsbetween aromas, motivations and...

Catalogue: Creativity. Connections. Community.

Authors: Alejandro Salgado-Montejo, Rodrigo Salgado, Carlos Payares, Jaime Gomez, Maria Jose Aza

July 15, 2022

Start With the End in Mind

What if there was a way to bring a laser focus to your research projects that allows you to get more actionableinsights for less budget? A simple switch to thinking about the exact behaviour you want consumers to changecan give you that, and more.

Catalogue: Creativity. Connections. Community.

Author: Elina Halonen

Company: Square Peg Insight

July 15, 2022

Future of Banking: Navigating with Market Research

Global fintech investment in 2019 reached a record of $135.7 billion invested across 2,693 deals according to KPMG. Singapore is a Big Red Dot on that map with fintech investment on the island having more than doubled in 2019 to US$861 million (S$1.2...

Catalogue: Webinars 2020

Authors: Phong Huynh, Patrick Tay, Tim Hill

June 25, 2020

Creating brand and business transformation

p.p1 {margin: 0.0px 0.0px 0.0px 0.0px; font: 12.0px 'Helvetica Neue'}In 2008 in Great Britain, Gordon's Distilled Gin, the largest gin brand, was facing a yearly decline circa -32%. Today, it is growing at an amazing rate of +74%, which is faster...

Catalogue: Congress 2019: The Global Data & Insights Summit

Authors: Sally Smallman, Emiliana Vidali

Company: Diageo

September 8, 2019

Creating brand and business transformation

In 2008 in Great Britain, Gordon's Distilled Gin, the largest gin brand, was facing a yearly decline circa -32%. Today, it is growing at an amazing rate of +74%, which is faster than any other big, international gin brand. Turning around a long-term...

Catalogue: Congress 2019: The Global Data & Insights Summit

Authors: Emiliana Vidali, Sally Smallman

Company: Diageo

September 8, 2019

Test launch is the new black

There is a powerful trend toward launching new products in test markets. Some organisations use this as a way to skip the stage-gate process and get to market faster in a competitive landscape, while others aim to mitigate risk. Drinkworks, an AB...

Catalogue: Congress 2019: The Global Data & Insights Summit

Authors: Erin Russeck, Jessica Bolger

September 8, 2019

Test launch is the new black

p.p1 {margin: 0.0px 0.0px 0.0px 0.0px; font: 12.0px 'Helvetica Neue'}There is a powerful trend toward launching new products in test markets. Some organisations use this as a way to skip the stage-gate process and get to market faster in a...

Catalogue: Congress 2019: The Global Data & Insights Summit

Authors: Erin Russeck, Jessica Bolger

September 8, 2019

How to demonstrate the value of investing in customer insight

The customer insight industry is a big success story, but internal insight teams are often on the critical radar. Against this backdrop, Esomar looked at the best way to demonstrate the value of investing in customer insight, reviewing relevant...

Catalogue: ESOMAR Publications

Author: ESOMAR B.V.

March 12, 2019