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Research reports

ICC/ESOMAR international code of marketing and social research practice (German)

This Code sets out the basic principles which must guide the actions of those who carry outor use marketing research. Individuals and organizations that subscribe to it must follow notjust the letter but also the spirit of these rules.

Catalogue: ESOMAR Codes And Guidelines
Authors: ESOMAR B.V., ICC B.V.
September 1, 1995
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Citation

B.V. and B.V. (1995a, September 01). ICC/ESOMAR international code of marketing and social research practice (German). ANA - ESOMAR. Retrieved June 17, 2024, from


https://ana.esomar.org/documents/icc-esomar-international-code-of-marketing-and-social-research-practice-german-


Research reports

ESOMAR annual market study on market statistics 1994

ESOMAR has concentrated primarily on the market research marketin Europe. The statistics available concerning other continents are still limited, such that acomparison between Europe and other parts of the world should be made with caution.The main...

Catalogue: Global Market Research
Author: ESOMAR B.V.
September 1, 1995
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Citation

B.V., E. (1995a, September 01). ESOMAR annual market study on market statistics 1994. ANA - ESOMAR. Retrieved June 17, 2024, from


https://ana.esomar.org/documents/esomar-annual-market-study-on-market-statistics-1994-10065


Research reports

ICC/ESOMAR international code of marketing and social research practice (Spanish)

This Code sets out the basic principles which must guide the actions of those who carry outor use marketing research. Individuals and organizations that subscribe to it must follow notjust the letter but also the spirit of these rules.

Catalogue: ESOMAR Codes And Guidelines
Authors: ESOMAR B.V., ICC B.V.
September 1, 1995
×

Citation

B.V. and B.V. (1995a, September 01). ICC/ESOMAR international code of marketing and social research practice (Spanish). ANA - ESOMAR. Retrieved June 17, 2024, from


https://ana.esomar.org/documents/icc-esomar-international-code-of-marketing-and-social-research-practice-spanish-


Research reports

ICC/ESOMAR international code of marketing and social research practice (French)

This Code sets out the basic principles which must guide the actions of those who carry outor use marketing research. Individuals and organizations that subscribe to it must follow notjust the letter but also the spirit of these rules.

Catalogue: ESOMAR Codes And Guidelines
Authors: ESOMAR B.V., ICC B.V.
May 3, 1995
×

Citation

B.V. and B.V. (1995a, May 03). ICC/ESOMAR international code of marketing and social research practice (French). ANA - ESOMAR. Retrieved June 17, 2024, from


https://ana.esomar.org/documents/icc-esomar-international-code-of-marketing-and-social-research-practice-french-


Research papers

How to ask a question and what to avoid

Questionnaire design must be regarded as one of the most critical phases of a market research survey because if the required information is not covered adequately or if the questions are not asked properly then no amount of clever interviewing or...

Catalogue: ESOMAR Teach-In Seminar 1995: All You Ever Wanted To Know About Sampling, Statistics And Questionnaires
Author: Jack Hamilton
February 14, 1995
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Citation

Hamilton, J. (1995a, February 14). How to ask a question and what to avoid. ANA - ESOMAR. Retrieved June 17, 2024, from


https://ana.esomar.org/documents/how-to-ask-a-question-and-what-to-avoid


Research reports

ESOMAR Annual Market Study 1993

This current report covers the 1993 market statistics. For the sixth year in succession ESOMAR has compiled a report on the market statistics. These would include market research market size and structure, together with a profile of the types of...

Catalogue: Global Market Research
Author: ESOMAR B.V.
September 1, 1994
×

Citation

B.V., E. (1994a, September 01). ESOMAR Annual Market Study 1993. ANA - ESOMAR. Retrieved June 17, 2024, from


https://ana.esomar.org/documents/esomar-annual-market-study-1993


Research papers

So what? So nothing! (Or putting yourself in your client's shoes)

I referred to the "agency or consultancy" side of the business, because there is no generally accepted definition of our business: are we market research agencies, are we marketing research consultants, are we research suppliers? Here, we are...

Catalogue: B2B Marketing Seminar 1994: Reengineering Of Traditional Market Research
Author: Farrokh Suntook
June 15, 1994
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Citation

Suntook, F. (1994a, June 15). So what? So nothing! (Or putting yourself in your client's shoes). ANA - ESOMAR. Retrieved June 17, 2024, from


https://ana.esomar.org/documents/so-what-so-nothing-or-putting-yourself-in-your-client-s-shoes-


Research papers

Problems of conducting research in difficult markets

In various countries in the Middle East, there are numerous problems facing marketing research, which are hindering and affecting the overall quality of research. Some of these problems relate to lack of understanding of marketing research, others to...

Catalogue: ESOMAR/MERF/IAA Conference 1994: Challenges And Opportunities For Research In The Middle East
Author: Loula Zaklama
Company: RadaResearch & Public Relations Company
January 1, 1994
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Citation

Zaklama, L. (1994a, January 01). Problems of conducting research in difficult markets. ANA - ESOMAR. Retrieved June 17, 2024, from


https://ana.esomar.org/documents/problems-of-conducting-research-in-difficult-markets


Research reports

ESOMAR Annual Market Study 1992

This current report covers the 1992 market statistics. For the fifth year in succession ESOMAR has compiled a report on the market statistics.These would include market research market size and structure, together with a profile of the types of...

Catalogue: Global Market Research
Author: ESOMAR B.V.
September 1, 1993
×

Citation

B.V., E. (1993a, September 01). ESOMAR Annual Market Study 1992. ANA - ESOMAR. Retrieved June 17, 2024, from


https://ana.esomar.org/documents/esomar-annual-market-study-1992