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ICC/ESOMAR international code of marketing and social research practice (German)

Date of publication: September 1, 1995

Catalogue: ESOMAR Codes And Guidelines

Authors: ESOMAR B.V., ICC B.V.

Abstract:

This Code sets out the basic principles which must guide the actions of those who carry out or use marketing research. Individuals and organizations that subscribe to it must follow not just the letter but also the spirit of these rules.

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