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Research papers

Market research: Connecting data and driving lifetime value

Customer lifetime value is critical. At Microsoft, marketing research is transforming how we understand and market to customers. We connect disparate data and apply traditional and new expertise to create value across our ecosystem.This paper...

Catalogue: Congress 2018
Authors: Jon Derome, Megan Lau, Robert Graves
September 23, 2018
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Citation

Derome, Lau and Graves (2018a, September 23). Market research: Connecting data and driving lifetime value. ANA - ESOMAR. Retrieved September 20, 2024, from


https://ana.esomar.org/documents/market-research-9381


Videos

Market research: Connecting data and driving lifetime value

Customer lifetime value is critical. At Microsoft, marketing research is transforming how we understand and market to customers. We connect disparate data and apply traditional and new expertise to create value across our ecosystem.

Catalogue: Congress 2018
Author: Robert Graves
September 23, 2018
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Citation

Graves, R. (2018a, September 23). Market research: Connecting data and driving lifetime value. ANA - ESOMAR. Retrieved September 20, 2024, from


https://ana.esomar.org/documents/market-research-9380


Videos

Thought leadership from win

Half of the population is women, making it a large and attractive market for many companies, but many are struggling to adapt. Women are still seen under certain stereotypes and it is still difficult for some companies to achieve a real and lasting...

Catalogue: Congress 2018
Author: Urpi Torrado
September 23, 2018
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Citation

Torrado, U. (2018a, September 23). Thought leadership from win. ANA - ESOMAR. Retrieved September 20, 2024, from


https://ana.esomar.org/documents/thought-leadership-from-win


Videos

Growing your brand through connecting the dots

Insights and strategies for different channels and touch points are usually considered in isolation... But how do these different channels and touch points influence and convert an individual shopper in the same Path to Purchase?

Catalogue: ESOMAR Shopping Experience Seminar 2018
Author: Lindsay Cowan
June 6, 2018
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Citation

Cowan, L. (2018a, June 06). Growing your brand through connecting the dots. ANA - ESOMAR. Retrieved September 20, 2024, from


https://ana.esomar.org/documents/growing-your-brand-through-connecting-the-dots


Videos

IoT and market research (Spanish)

The Internet of things (IoT) has disrupted several industries in the recent years. Logistics, medicine, manufacturing, and much more but market research is not one of them. Several reasons explain this, but the main reason is that the data required...

Catalogue: Latin America 2018: Market Intelligence Festival for Latin America
Authors: Jorge Andrés Mendez, Ricardo Velasquez
Company: Synapsis
May 14, 2018
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Citation

Mendez and Velasquez (2018a, May 14). IoT and market research (Spanish). ANA - ESOMAR. Retrieved September 20, 2024, from


https://ana.esomar.org/documents/iot-and-market-research-spanish-


Research papers

IoT and market research

The Internet of things (IoT) has disrupted several industries in the recent years. Logistics, medicine, manufacturing, and much more but market research is not one of them. Several reasons explain this, but the main reason is that the data required...

Catalogue: Latin America 2018: Market Intelligence Festival for Latin America
Authors: Esteban Angel, Javier Cartagena, Jorge Andrés Mendez, Ricardo Velasquez, Maria Alejandra León
Company: Synapsis
March 19, 2018
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Citation

Angel, Cartagena, Mendez, Velasquez and León (2018a, March 19). IoT and market research. ANA - ESOMAR. Retrieved September 20, 2024, from


https://ana.esomar.org/documents/iot-and-market-research


Webinars

Mirror, mirror on the wall

If we define the client as anyone without whom a business wouldn't exist, there is a group of people that are very important to marketing research but are ironically overlooked. In this paper we treat the Respondents with the same interest and...

Catalogue: Webinars 2017
Author: Kristin Hickey
Company: KANTAR TNS Malaysia
December 29, 2017
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Citation

Hickey, K. (2017a, December 29). Mirror, mirror on the wall. ANA - ESOMAR. Retrieved September 20, 2024, from


https://ana.esomar.org/documents/mirror-mirror-on-the-wall-


Videos

Alice in customerland

Why the future of customer experience research will be more human-centeredYear 2027: customers are now craving more human care in data driven customer journeys. Envision how "augmented" research will take up the challenge through an imaginary...

Catalogue: Congress 2017: Visionary
Author: Richard Bordenave
Company: BVA Group
November 27, 2017
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Citation

Bordenave, R. (2017a, November 27). Alice in customerland. ANA - ESOMAR. Retrieved September 20, 2024, from


https://ana.esomar.org/documents/alice-in-customerland-9173


Videos

Uncovering hidden consumer truths

How two distinct and developing technologies were uniquely combined to deliver actionable consumer intelligence for an up-and-coming brand in an evolving product category.

Catalogue: Congress 2017: Visionary
Authors: Chelsea Gibbons, Emily Hsiao
November 27, 2017
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Citation

Gibbons and Hsiao (2017a, November 27). Uncovering hidden consumer truths. ANA - ESOMAR. Retrieved September 20, 2024, from


https://ana.esomar.org/documents/uncovering-hidden-consumer-truths-9199