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Research papers

Tracking the elusive innovator

This study created and implemented a new method for locating and profiling innovative consumers. The innovators were identified as such by virtue of ownership of products warranted or given status as innovations by the consumer sample researched....

Catalogue: Seminar 1981: Sampling Problems And Data Collection
Author: Emma Auer
May 1, 1981
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Citation

Auer, E. (1981a, May 01). Tracking the elusive innovator. ANA - ESOMAR. Retrieved June 11, 2024, from


https://ana.esomar.org/documents/tracking-the-elusive-innovator


Research papers

From little ACORNS...

The objective of this paper is to describe the use of a new UK system of area classification, to assist in resolving problems of sample representativeness, sub-sample matching and minority sampling. Other applications of the system, as a descriptive...

Catalogue: Seminar 1981: Sampling Problems And Data Collection
Author: Simon J. Orton
May 1, 1981
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Citation

Orton, S. J. (1981a, May 01). From little ACORNS.... ANA - ESOMAR. Retrieved June 11, 2024, from


https://ana.esomar.org/documents/from-little-acorns-


Research papers

Consumer behaviour of young people

During the last years the interest in young people's consumer behaviour has greatly increased. Young people as almost emancipated partners in the process of purchase decision are supposed to be educated in order to become consumers like adults. They...

Catalogue: Seminar 1980: Children And Young People
Author: Liselotte Fessel
Company: GfK
June 15, 1980
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Citation

Fessel, L. (1980a, June 15). Consumer behaviour of young people. ANA - ESOMAR. Retrieved June 11, 2024, from


https://ana.esomar.org/documents/consumer-behaviour-of-young-people


Research papers

Energy saving in private households

The programme of research described here is ambitious. Not many products have the benefit of so high an expenditure on research. What emerges is the complexity of the consumer’s choice. Admittedly the decision involved is a conscious and...

Catalogue: Market Researchers Look At Advertising: A Collection of ESOMAR papers 1949-1979
Authors: Nicholas Phillips, Elizabeth H. Nelson
June 15, 1980
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Citation

Phillips and Nelson (1980a, June 15). Energy saving in private households. ANA - ESOMAR. Retrieved June 11, 2024, from


https://ana.esomar.org/documents/energy-saving-in-private-households


Research papers

Value for money

In product fields in which children are interested and deeply involved (like sweets), they are strongly price-conscious. Despite the fact that they finance their purchases only partly by their own pocket money and rely widely on other "resources"...

Catalogue: Seminar 1980: Children And Young People
Author: Gernot Schwentner
Company: Unabhängiges Meinungsforschungsinstitut INFO GmbH
June 15, 1980
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Citation

Schwentner, G. (1980a, June 15). Value for money. ANA - ESOMAR. Retrieved June 11, 2024, from


https://ana.esomar.org/documents/value-for-money


Research papers

Planning advertising strategy

Here we are reminded again that technical expertise in conducting research is not the criterion by which its usefulness is judged. Research alone may not indicate the correct action and it is not just interpretation which must be added, or even a...

Catalogue: Market Researchers Look At Advertising: A Collection of ESOMAR papers 1949-1979
Author: Daniel Yankelovich
June 15, 1980
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Citation

Yankelovich, D. (1980a, June 15). Planning advertising strategy. ANA - ESOMAR. Retrieved June 11, 2024, from


https://ana.esomar.org/documents/planning-advertising-strategy


Research papers

Editorial contents, attractivity and motives for female readers of magazines

This paper tries to clarify some of the contents of the medium quality and shows one rather simple way of measuring the expectations of the female readers of a number of selected Swedish Consumer magazines. In two subsequent studies in 1977 the...

Catalogue: Seminar 1979: Publishing And The Communications Industry
Author: Kjell Sjögren
November 1, 1979
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Citation

Sjögren, K. (1979a, November 01). Editorial contents, attractivity and motives for female readers of magazines. ANA - ESOMAR. Retrieved June 11, 2024, from


https://ana.esomar.org/documents/editorial-contents-attractivity-and-motives-for-female-readers-of-magazines


Research papers

Can product testing predict initial and subsequent consumer acceptance?

This report, therefore, is an account of the experience and opinions of those delegates who felt they had something to contribute - but an account which nevertheless tries to derive some sort of pattern out of their comments.

Catalogue: Seminar 1979: New Product Development
Author: Donald Knight
October 1, 1979
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Citation

Knight, D. (1979a, October 01). Can product testing predict initial and subsequent consumer acceptance?. ANA - ESOMAR. Retrieved June 11, 2024, from


https://ana.esomar.org/documents/can-product-testing-predict-initial-and-subsequent-consumer-acceptance-


Research papers

Are consumers able to understand concepts in the early stages of development?

The discussion group found it useful to divide the discussion into two parts: Part 1: Are consumers able to understand concepts in the early stages of development?;Part 2: Cost efficient methods.

Catalogue: Seminar 1979: New Product Development
Author: Michael Laric
October 1, 1979
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Citation

Laric, M. (1979a, October 01). Are consumers able to understand concepts in the early stages of development?. ANA - ESOMAR. Retrieved June 11, 2024, from


https://ana.esomar.org/documents/are-consumers-able-to-understand-concepts-in-the-early-stages-of-development-