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Are consumers able to understand concepts in the early stages of development?

Date of publication: October 1, 1979

Catalogue: Seminar 1979: New Product Development

Author: Michael Laric

Abstract:

The discussion group found it useful to divide the discussion into two parts: Part 1: Are consumers able to understand concepts in the early stages of development?; Part 2: Cost efficient methods.

Michael Laric

Author

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Citation

Laric, M. (1979a, October 01). Are consumers able to understand concepts in the early stages of development?. ANA - ESOMAR. Retrieved January 22, 2025, from


https://ana.esomar.org/documents/are-consumers-able-to-understand-concepts-in-the-early-stages-of-development-