You searched for: ""

The results has been filter on Tags containing Consumer Research.
ANA has found 540 results for you, in 401 ms.
Didn’t find what you were looking for? Try the Advanced Search!

Videos
×

Citation

Bulatova and Demir (2023a, October 05). Empowering Danone's innovation pipeline through search analytics. ANA - ESOMAR. Retrieved September 20, 2024, from


https://ana.esomar.org/documents/empowering-danone-s-innovation-pipeline-through-search-analytics


Research papers

Creating a Better Everyday Life

IKEA aims to create a better everyday life for customers by creating home furnishing products that fulfil their needs, dreams, and frustrations. Since the 1970s, IKEA has visited real customers? homes to better understand their everyday lives...

Catalogue: Congress 2023
Authors: Eva Carin Banka Johnson, Stefan Vukjcevic, Terje Nilstun
September 29, 2023
×

Citation

Banka Johnson, Vukjcevic and Nilstun (2023a, September 29). Creating a Better Everyday Life. ANA - ESOMAR. Retrieved September 20, 2024, from


https://ana.esomar.org/documents/creating-a-better-everyday-life


Videos

Using the Data You Have to Get The Insights You Need

Cisco.com needs to be many things to many people: a showroom, a library, a help desk, a training centre and a sales funnel. However, how can we design a site that can do all that with the right message, at the right time, for the right audience? With...

Catalogue: Congress 2023
Author: Loren Crawford
Company: Cisco
September 29, 2023
×

Citation

Crawford, L. (2023a, September 29). Using the Data You Have to Get The Insights You Need. ANA - ESOMAR. Retrieved September 20, 2024, from


https://ana.esomar.org/documents/using-the-data-you-have-to-get-the-insights-you-need-12200


Videos

Selling Insight through Live Commerce in China

Livestreaming e-commerce in China reached 171 billion in value in 2020. The most popular live commerce shows are the ones where hosts open up about who they really are, show how they live their lives and share their honest opinions and feelings...

Catalogue: Congress 2023
Authors: Yingying Gu, Jennifer Liu
Companies: Pernod Ricard, Human8
September 29, 2023
×

Citation

Gu and Liu (2023a, September 29). Selling Insight through Live Commerce in China. ANA - ESOMAR. Retrieved September 20, 2024, from


https://ana.esomar.org/documents/selling-insight-through-live-commerce-in-china-12162


Research papers

Selling Insight through Live Commerce in China

Livestreaming e-commerce in China reached 171 billion in value in 2020. The most popular live commerce shows are the ones where hosts open up about who they really are, show how they live their lives and share their honest opinions and feelings...

Catalogue: Congress 2023
Authors: Yingying Gu, Jennifer Liu
September 29, 2023
×

Citation

Gu and Liu (2023a, September 29). Selling Insight through Live Commerce in China. ANA - ESOMAR. Retrieved September 20, 2024, from


https://ana.esomar.org/documents/selling-insight-through-live-commerce-in-china


Videos

Creating a Better Everyday Life

IKEA aims to create a better everyday life for customers by creating home furnishing products that fulfil their needs, dreams, and frustrations. Since the 1970s, IKEA has visited real customers? homes to better understand their everyday lives...

Catalogue: Congress 2023
Authors: Eva Carin Banka Johnson, Stefan Vukjcevic, Terje Nilstun
September 29, 2023
×

Citation

Banka Johnson, Vukjcevic and Nilstun (2023a, September 29). Creating a Better Everyday Life. ANA - ESOMAR. Retrieved September 20, 2024, from


https://ana.esomar.org/documents/creating-a-better-everyday-life-12155


Research papers

Using the Data You Have to Get The Insights You Need

Cisco.com needs to be many things to many people: a showroom, a library, a help desk, a training centre and a sales funnel. However, how can we design a site that can do all that with the right message, at the right time, for the right audience? With...

Catalogue: Congress 2023
Author: Loren Crawford
September 29, 2023
×

Citation

Crawford, L. (2023a, September 29). Using the Data You Have to Get The Insights You Need. ANA - ESOMAR. Retrieved September 20, 2024, from


https://ana.esomar.org/documents/using-the-data-you-have-to-get-the-insights-you-need


Research papers

Creating the Beauty Insights that Move Africa

LOreals vision is to create beauty that moves the world, and to be the most inclusive beauty leader by creating products for all people. Consumer needs are at the heart of L'Oreals innovations, however, historically there has been limited...

Catalogue: Congress 2023
Authors: Kambe Mwaba, Christine Laurenssen
September 28, 2023
×

Citation

Mwaba and Laurenssen (2023a, September 28). Creating the Beauty Insights that Move Africa. ANA - ESOMAR. Retrieved September 20, 2024, from


https://ana.esomar.org/documents/creating-the-beauty-insights-that-move-africa


Videos

Creating the Beauty Insights that Move Africa

LOreals vision is to create beauty that moves the world, and to be the most inclusive beauty leader by creating products for all people. Consumer needs are at the heart of L'Oreals innovations, however, historically there has been limited...

Catalogue: Congress 2023
Authors: Kambe Mwaba, Christine Laurenssen
Companies: L'Oréal, Mobile Digital Insights
September 28, 2023
×

Citation

Mwaba and Laurenssen (2023a, September 28). Creating the Beauty Insights that Move Africa. ANA - ESOMAR. Retrieved September 20, 2024, from


https://ana.esomar.org/documents/creating-the-beauty-insights-that-move-africa-12172