Resources Library by ANA

Using narrative analytics to win customer trust

What drives trust (and mistrust) in tech companies? Learn how to use narrative analytics to understand the drivers of trust and win customers across the globe with better values, strategies and offerings. In addition to the Trust case study, the...

Catalogue: Insights Festival 2020

Authors: Jeff Marshall, Rogier Verhulst

Companies: Protagonist, LinkedIn

September 15, 2020

Post COVID-19: A brand blueprint for the future

Get ready for the future!As each of us has experienced in all parts of the globe, it's clear that after COVID-19 there will be no going back, for both consumers and companies, and more broadly, as society as a whole. Quite the opposite, we will see a...

Catalogue: Insights Festival 2020

Authors: Rossana Dell'Isola, Veronica Mayne

Companies: Beyond Research Srl, Faster Horses

September 14, 2020

From tears & fears, when do we get to cheers?

The market research industry is at the forefront of understanding the changes consumers and companies are going through during these unprecedented times. Many studies and data analyses have been carried out by many research organizations around the...

Catalogue: Webinars 2020

Authors: Alina Serbanica, Roxana Baciu, Ioana Bobe, Denisa Apreutesei, Andrei Elvadeanu, Ioan Simu, Steliana Ifrim

July 1, 2020

Translating insight into action

The 3 takeaways of the presentation:- Learn how to influence short-term and long-term decision-making within the organisation.- Determine how to design insight reports that connect with different audiences.- Uncover the benefits of flexibility within...

Catalogue: ESOMAR TV: Client Summit 2020 at Home

Author: Charles Wilson

Company: New Balance

June 18, 2020

Forget me not - Traditional & new methods to answer modern questions: Q&A session

Q&A Session, Forget me not - Traditional & new methods to answer modern questions.

Catalogue: ESOMAR TV: Client Summit 2020 at Home

Authors: Sara Picazo Lutton, Gabriela McCoy, Nic Umana

June 18, 2020

Online qual trending during COVID-19

Many business settings are recently being moved online due to concerns about the spread of the new Coronavirus (COVID-19), and a rapid increase in the need for online resources is expected in the area of face-to-face offline surveys.Join this session...

Catalogue: ESOMAR TV: North America & Europe at Home

Authors: Christa Arite, Fiona Fu

Company: GMO Research Inc.

April 30, 2020

Online qual trending during COVID-19

Many business settings are recently being moved online due to concerns about the spread of the new coronavirus (COVID-19), and a rapid increase in the need for online resources is expected in the area of face-to-face offline surveys.Join this session...

Catalogue: ESOMAR TV: Asia Pacific at Home

Author: Chee Meng Liong

Company: GMO Research Inc.

April 16, 2020

Impact not to be sniffed at: How one study changed the global culture of fragrance

A case study that shows how IFF - a fragrance company - used ethnography to start making products for the first time...with products hitting the shelf in Oct 2019.

Catalogue: Fusion 2019

Authors: Katell Maguet, Oliver Sweet

Companies: Ipsos MRBI, International Flavors & Fragrances (IFF)

November 10, 2019

Reading the tea leaves

Do you want to foresee the future? Then, why not create it? We'll show how we access to ideas/ images of the future that are 'submerged' deep in consumers' mind and weave them into a compelling story for brands to realise their desirable future.

Catalogue: Fusion 2019

Authors: Akiko Hoshi, Rumiko Ayusawa, Haruka Sugino

Company: INTAGE HOLDINGS Inc.

November 10, 2019