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Jones and Woolfries (1985a, November 27). Undercover story. ANA - ESOMAR. Retrieved June 27, 2024, from
https://ana.esomar.org/documents/undercover-story
Dawson , C. C. (1985a, November 27). The challenge from television. ANA - ESOMAR. Retrieved June 27, 2024, from
https://ana.esomar.org/documents/the-challenge-from-television
von Bahr, L. (1985a, June 15). The importance of service management when entering into competition with other sectors. ANA - ESOMAR. Retrieved June 27, 2024, from
Parent, M. (1985a, June 15). Implications of a strategic/competitor focus on the application and process of marketing research. ANA - ESOMAR. Retrieved June 27, 2024, from
Sammon, W. L. (1985a, February 27). Assessing the competition. ANA - ESOMAR. Retrieved June 27, 2024, from
https://ana.esomar.org/documents/assessing-the-competition
Merigó , E. (1985a, February 01). Competition with other sector: A global strategy . ANA - ESOMAR. Retrieved June 27, 2024, from
https://ana.esomar.org/documents/competition-with-other-sector-a-global-strategy-
Lancestre and Naud (1984a, June 15). How to make the most of your brand. ANA - ESOMAR. Retrieved June 27, 2024, from
https://ana.esomar.org/documents/how-to-make-the-most-of-your-brand
Naud and Lancestre (1984a, June 15). How to make the most of your brand (French). ANA - ESOMAR. Retrieved June 27, 2024, from
https://ana.esomar.org/documents/how-to-make-the-most-of-your-brand-french-
Quatresooz, J. (1982a, June 15). Perception and positioning of private and public financial institutions. ANA - ESOMAR. Retrieved June 27, 2024, from