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How to make the most of your brand

Date of publication: June 15, 1984

Catalogue: ESOMAR Congress 1984: What We Have Learned From The Recession

Authors: Richard Lancestre, Anne Marie Naud

Abstract:

This example shows well that this way of reasoning and its pertaining techniques made it possible to find a competitive locating which helped to endow red AMBASSADEUR with a strong personality and to use at the same time all the potentialities of the brand to create a second product which is endowed with its own personality and will at the same time enrich the image of the first product.

Richard Lancestre

Author

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Anne Marie Naud

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Research Papers

How to make the most of your brand

Catalogue: ESOMAR Monograph Series Vol.2: Qualitative Research- The 'New', The 'Old' And A Question Mark

Author: Richard Lancestre

 

December 1, 1987

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Citation

Lancestre, R. (1987a, December 01). How to make the most of your brand . ANA - ESOMAR. Retrieved April 19, 2024, from


https://ana.esomar.org/documents/how-to-make-the-most-of-your-brand-


Research Papers

How to make the most of your brand (French)

Catalogue: ESOMAR Congress 1984: What We Have Learned From The Recession

Authors: Anne Marie Naud, Richard Lancestre

 

June 15, 1984

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Citation

Naud and Lancestre (1984a, June 15). How to make the most of your brand (French). ANA - ESOMAR. Retrieved April 19, 2024, from


https://ana.esomar.org/documents/how-to-make-the-most-of-your-brand-french-


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Make your stakeholders smarter

Catalogue: Congress 2014: What Inspires?

Authors: Christian Kugel, Thomas Kelly

 

September 10, 2014

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Kugel and Kelly (2014a, September 10). Make your stakeholders smarter . ANA - ESOMAR. Retrieved April 19, 2024, from


https://ana.esomar.org/documents/make-your-stakeholders-smarter--8347


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Citation

Lancestre and Naud (1984a, June 15). How to make the most of your brand. ANA - ESOMAR. Retrieved April 19, 2024, from


https://ana.esomar.org/documents/make-your-stakeholders-smarter--8347