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How to make the most of your brand

Date of publication: June 15, 1984

Catalogue: ESOMAR Congress 1984: What We Have Learned From The Recession

Authors: Richard Lancestre, Anne Marie Naud

Abstract:

This example shows well that this way of reasoning and its pertaining techniques made it possible to find a competitive locating which helped to endow red AMBASSADEUR with a strong personality and to use at the same time all the potentialities of the brand to create a second product which is endowed with its own personality and will at the same time enrich the image of the first product.

Richard Lancestre

Author

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Anne Marie Naud

Author

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Citation

Lancestre and Naud (1984a, June 15). How to make the most of your brand. ANA - ESOMAR. Retrieved May 13, 2025, from


https://ana.esomar.org/documents/how-to-make-the-most-of-your-brand