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Quevedo and Guima (2023a, April 25). Conn-Action . ANA - ESOMAR. Retrieved June 06, 2024, from
https://ana.esomar.org/documents/conn-action-
Leung, Oshima and Mavroudi-Chocholi (2020a, November 02). Marketing beyond instincts. ANA - ESOMAR. Retrieved June 06, 2024, from
https://ana.esomar.org/documents/marketing-beyond-instincts
Jalife and Gross (2020a, October 19). Inca Kola reconnection strategy . ANA - ESOMAR. Retrieved June 06, 2024, from
https://ana.esomar.org/documents/inca-kola-reconnection-strategy-
De Ruyck, T. (2020a, October 19). Blinded technology. ANA - ESOMAR. Retrieved June 06, 2024, from
https://ana.esomar.org/documents/blinded-technology
Lage, Gomes and Russi (2020a, October 19). From customer satisfaction to customer experience. ANA - ESOMAR. Retrieved June 06, 2024, from
https://ana.esomar.org/documents/from-customer-satisfaction-to-customer-experience
McCoy, G. (2020a, September 15). The consumer matrix: How to save the humans. ANA - ESOMAR. Retrieved June 06, 2024, from
https://ana.esomar.org/documents/the-consumer-matrix-how-to-save-the-humans-11593
Haba and Idzik (2019a, November 10). A ton of data and an ounce of emotion. ANA - ESOMAR. Retrieved June 06, 2024, from
https://ana.esomar.org/documents/a-ton-of-data-and-an-ounce-of-emotion
Galindo Quiroga and Escalante (2019a, November 10). Quick qual manifesto. ANA - ESOMAR. Retrieved June 06, 2024, from
https://ana.esomar.org/documents/quick-qual-manifesto
Dikshit, M. (2019a, November 10). Unscripting the script. ANA - ESOMAR. Retrieved June 06, 2024, from
https://ana.esomar.org/documents/unscripting-the-script