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Research papers

Tailoring media research to users' needs

This paper both demonstrates that (at least in South Africa) media research does influence media planning and also shows the considerable value of measuring (rather than assuming) the needs, satisfactions and dissatisfactions of media data users.

Catalogue: Seminar 1984: Media Research- Does It Really Affect Media Planning?
Author: Michael M. Brown
June 15, 1984
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Citation

Brown, M. M. (1984a, June 15). Tailoring media research to users' needs. ANA - ESOMAR. Retrieved June 02, 2024, from


https://ana.esomar.org/documents/tailoring-media-research-to-users-needs


Research papers

More family in your holiday

There is no doubt that children play an important role in the tourism process. It is often the children who influence their parents' decision regarding the vacation. They are also the ones who make a return to the same place more likely, if they have...

Catalogue: Seminar 1983: The importance Of Research In The Tourism Industry
Author: Schimun Murk
June 15, 1983
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Citation

Murk, S. (1983a, June 15). More family in your holiday. ANA - ESOMAR. Retrieved June 02, 2024, from


https://ana.esomar.org/documents/more-family-in-your-holiday


Research papers

The consumer and the policy-maker

The first study discussed was undertaken by Consumers' Association (CA) on behalf of the Environment and Consumer Protection Service of the EEC. This was essentially a small-scale methodological exercise, CA's brief being to recommend to the EEC a...

Catalogue: ESOMAR Congress 1982: Fitting Research To Turbulent Times
Authors: Michael Warren, David Yelding, Antony Keith
June 15, 1982
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Citation

Warren, Yelding and Keith (1982a, June 15). The consumer and the policy-maker. ANA - ESOMAR. Retrieved June 02, 2024, from


https://ana.esomar.org/documents/the-consumer-and-the-policy-maker


Research papers

The transferability of rating scale techniques to an African population

The purpose of the study was to select the most appropriate scale for the measurement of Africans' satisfaction with their transport services . Four types of scale (verbal, numerical, visual and graphic) were selected. Two types of each of these...

Catalogue: ESOMAR Congress 1980: Taking Stock
Authors: Nesta Morris, Pat van der Reis
September 1, 1980
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Citation

Morris and van der Reis (1980a, September 01). The transferability of rating scale techniques to an African population. ANA - ESOMAR. Retrieved June 02, 2024, from


https://ana.esomar.org/documents/the-transferability-of-rating-scale-techniques-to-an-african-population-2065


Research papers

Consumer satisfaction as a social indicator

The purpose of this paper is to investigate conceptual and methodological problems raised by research on consumer satisfaction and dissatisfaction (C S/D) and to review its areas of application.

Catalogue: Seminar 1980: Social Change Analysis As A Tool For Strategic Planning And Decision Making
Author: Yves Evrard
June 18, 1980
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Citation

Evrard, Y. (1980a, June 18). Consumer satisfaction as a social indicator. ANA - ESOMAR. Retrieved June 02, 2024, from


https://ana.esomar.org/documents/consumer-satisfaction-as-a-social-indicator


Research papers
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Citation

van Vliet, J. L. (1980a, June 18). Report of the working group . ANA - ESOMAR. Retrieved June 02, 2024, from


https://ana.esomar.org/documents/report-of-the-working-group-


Research papers

From a survey of market needs to the designing of a total product (French)

In the light of a series of market surveys begun by the SNCF in 1967, there emerged as a common factor: the second- class passengers' deep dissatisfaction with the service provided. Since the SNCF was also facing the prospect of extensive renewal of...

Catalogue: ESOMAR Congress 1976: Research That Works For Today's Marketing Problems
Authors: P. Rapello, Jacques Chauvineau
June 15, 1976
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Citation

Rapello and Chauvineau (1976a, June 15). From a survey of market needs to the designing of a total product (French). ANA - ESOMAR. Retrieved June 02, 2024, from


https://ana.esomar.org/documents/from-a-survey-of-market-needs-to-the-designing-of-a-total-product-french-


Research papers

From a survey of market needs to the designing of a total product

In the light of a series of market surveys begun by the SNCF in 1967, there emerged as a common factor: the second- class passengers' deep dissatisfaction with the service provided. Since the SNCF was also facing the prospect of extensive renewal of...

Catalogue: ESOMAR Congress 1976: Research That Works For Today's Marketing Problems
Authors: P. Rapello, Jacques Chauvineau
June 15, 1976
×

Citation

Rapello and Chauvineau (1976a, June 15). From a survey of market needs to the designing of a total product. ANA - ESOMAR. Retrieved June 02, 2024, from


https://ana.esomar.org/documents/from-a-survey-of-market-needs-to-the-designing-of-a-total-product


Research papers

Human relationships in organized holidays (French)

The travel Agency who entrusted the OFFICE TECHNIQUE DE LA VENTE with the study has met with a considerable increase of sales in the last few years. Therefore the Agency is obliged to study permanently the range of organised holidays to be proposed...

Catalogue: ESOMAR/WAPOR Congress 1967
Author: Pierre Ouvrard
August 1, 1967
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Citation

Ouvrard, P. (1967a, August 01). Human relationships in organized holidays (French). ANA - ESOMAR. Retrieved June 02, 2024, from


https://ana.esomar.org/documents/human-relationships-in-organized-holidays-french-