There is no doubt that children play an important role in the tourism process. It is often the children who influence their parents' decision regarding the vacation. They are also the ones who make a return to the same place more likely, if they have enjoyed it there. Too often places are provided for children that don't meet the children's needs in the least. Apart from a kindergarten, a playground, or out-of-the-way occupational therapy rooms in hotels there is nothing available that could excite a child's heart or impress his parents. But it is really enough just to see with a child's eyes the possibilities present in a place, in order to realize that there are many opportunities which can be genuine attractions for children. If guest children are more integrated into the local life, this can be a source of personal experiences and friendly ties. Satisfied children not only contribute to peaceful family life. They are also our satisfied guests of tomorrow!
Is anybody home?
Catalogue: ESOMAR/ARF WAM Conference 2003: Television
Authors: Lex van Meurs, Nelly Kalfs
Companies: Stichting Kijkonderzoek (SKO), GfK
June 17, 2003
Market to market influence
Catalogue: ESOMAR Congress 1992: The Race Against Expectations
Author: Nezih H. Neyzi
September 1, 1992
Understanding the hotel guest
Catalogue: Seminar 1988: Travel And Tourism Research
Author: Crispian Tarrant
April 5, 1988
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