Resources Library by ANA

The future of consumer panels

This paper deals in the first instance with the set-up of the survey, including the relevant technical aspects, and then goes on to discuss the various research possibilities which the method can offer. We strongly recommend that the paper be...

Catalogue: Seminar 1987: Improving The Use Of Consumer Panels For Marketing Decisions

Authors: Goos Eilander, Jan van Bostelen

Company: Burke, Inc.

June 15, 1987

TV measurement in a changing environment

The paper is in four sections. It looks first at the television changes occurring and makes some predictions for the nineties. Then the existing tools for television audience measurement and appreciation are reviewed. In the third section the likely...

Catalogue: Seminar 1987: The Application Of Research To Broadcasting Decisions

Author: John Clemens

June 15, 1987

Retail audit panels in the Middle East

This paper describes the experience of AMER in setting up and running retail audits in the region. This is confined to our experience because this is the first open discussion on the subject and we cannot, therefore, refer to the experience of our...

Catalogue: Seminar 1987: Research In Arab Countries

Author: Tony Antoniou

June 15, 1987

Desk research

The chapter is split into two sections: the first dealing with the uses and practices of desk research - what is desk research, what it can do, who undertakes it and in what circumstances; the second covering the all-important question of sources of...

Catalogue: Consumer Market Research Handbook

Author: Nigel Newson-Smith

August 1, 1986

Stated preference microsimulation models from qualitative inputs to estimate market shares in intercity travel

This paper describes a recently developed method for predicting market shares of products in a competitive market from qualitative judgements of a small sample of respondents. This "conjoint choice approach" is an extension of traditional conjoint...

Catalogue: ESOMAR Congress 1986: Anticipation And Decision Making

Authors: Michael Beswick, Robert J. Sheldon, Eric P. Kroes

June 15, 1986

A marketing aid (French)

The purpose of this account is to set out the results of 3 years of concrete experience gained on this model and its simulation software. It breaks down into three main sections: I. The principle of the model insofar as concerns data collection and...

Catalogue: ESOMAR Congress 1986: Anticipation And Decision Making

Authors: Christophe Riboud, Françoise Roussel, François Bourguignon

Company: IFOP

June 15, 1986

A marketing aid

The purpose of this account is to set out the results of 3 years of concrete experience gained on this model and its simulation software. It breaks down into three main sections: I. The principle of the model insofar as concerns data collection and...

Catalogue: ESOMAR Congress 1986: Anticipation And Decision Making

Authors: Christophe Riboud, Françoise Roussel, François Bourguignon

Company: IFOP

June 15, 1986

Uses and application of IMS databases and information sources for competitor analysis

The paper describes, in general terms, the most recent developments of IMS Database Services and relates these to the analysis of competitors. The need for numeric and text information is discussed in addition to the suggested uses of advertising...

Catalogue: EPHMRA/ESOMAR Seminar 1985: Pharmaceutical Competitor Analysis

Authors: David Brown, Maryanne Roach

February 27, 1985

The use of international online databases in competitive analysis

Online databases extend the researcher's range of sources so greatly that they cannot be ignored both as a tool in competitive analysis and as a means of keeping abreast of the world's literature on technical and business aspects of the...

Catalogue: EPHMRA/ESOMAR Seminar 1985: Pharmaceutical Competitor Analysis

Author: Janet Matthews

February 27, 1985