Resources Library by ANA

Calibration

Collection of sufficient information on a single-source survey is a well documented barrier to multi-media evaluation. There are a number of methods used to attempt to ameliorate this information problem by collecting information on two or more...

Catalogue: ESOMAR/ARF WAM Conference 2004: Cross Media

Authors: Paul Summer, Peter Masson

June 16, 2004

Shazam!

The aim of the paper is to explain the opportunities for market research through the use of a new technology to conduct surveys for gathering information on real time and event driven topics with difficult to get hold of respondent groups.The paper...

Catalogue: ESOMAR Conference 2004: Technovate 2

Author: Graham Williams

Company: GfK

February 1, 2004

Publishing survey results with XML tables

This paper attempts to show the merits of XML as a representation for survey tables. These merits are based largely on the qualities of XML as a document notation and on the quality of XML tools.The intended audience is people with some awareness of...

Catalogue: ESOMAR Conference 2004: Technovate 2

Author: Iain MacKay

February 1, 2004

Diary and telephone-based measurement of the network radio audience in the United States

The conversion of the RADAR network audience measurement service from a telephone to a diary-based survey provides an opportunity to study differences in the results from the two collection methodologies.This paper examines the differences observed...

Catalogue: ESOMAR/ARF WAM Conference 2003: Radio

Authors: Thomas C.N. Evans, David Lapovsky

Company: Nielsen

June 16, 2003

Research World (November 2001)

The market research industry in Japan is the fourth largest worldwide and accounts for 8% of global research turnover. Three of the world's largest research companies are headquartered in Tokyo but unlike the other global giants, less than 2% of...

Catalogue: Research World 2001

Author: ESOMAR B.V.

November 1, 2001

Web site evaluation and the language of web design

In recent years, since the advent of the Internet and Web-based communication, business operators have come face to face with a series of entirely new needs for knowledge. One such need is topical in the extreme:it concerns the...

Catalogue: ESOMAR Congress 2001: Marketing Transformation

Author: Giorgio Licastro

Company: GfK

September 15, 2001

Using behavioural affinities on web sites to maximise one's media plan

With the emergence of behavioural measurement and profile analysis on internet sites, companies now have the opportunity to target various Internet populations on a large diversity of web sites and/or channels of site. Setting up one’s online...

Catalogue: ESOMAR Conference Worldwide Online Measurement 2001

Authors: Bruce Hoang, Daniel Brechignac

June 1, 2001

Comparison of two radio diary methodologies

This paper describes the results of a parallel test of two methods of collecting radio tuning data with different diary designs. One diary design uses a pre-printed quarter hour approach where there is a row for each quarter hour in the day and the...

Catalogue: ARF/ESOMAR Worldwide Radio 2001

Author: Eva Tolkunow

April 1, 2001

Is there still a place for non-electronic measurement?

This paper focuses on two aspects of the radio measurement problem: the environment in which the study is carried out and the characteristics of the methodologies developed and tested by researchers in Poland and elsewhere. In the first part of the...

Catalogue: ARF/ESOMAR Worldwide Radio 2001

Authors: Marcin Kujawski, Zbigniew Sawiñski, Andrzej Matuszyñski

April 1, 2001