Back

Shazam!

Date of publication: February 1, 2004

Catalogue: ESOMAR Conference 2004: Technovate 2

Company:

Author: Graham Williams

Abstract:

The aim of the paper is to explain the opportunities for market research through the use of a new technology to conduct surveys for gathering information on real time and event driven topics with difficult to get hold of respondent groups. The paper will show details of how NOP Media conducted (together with the findings) a survey project using mobile phones as the data collection device.

Graham Williams

Author

This is a long description of some author details.

This could also be of interest:

Videos

Recruiting fast and screening slow

Catalogue: Global Qualitative 2016: The Business Value of Intelligent Stories

Author: Maya Middlemiss

Company: Saros Research Ltd

June 15, 2016

×

Citation

Middlemiss, M. (2016a, June 15). Recruiting fast and screening slow. ANA - ESOMAR. Retrieved April 24, 2024, from


https://ana.esomar.org/documents/recruiting-fast-and-screening-slow


Research Papers

Enhancing an Advertising Space with a Single-Source View of its Audience

Catalogue: Latin America 2023

Authors: Ben Boix, Daniela Martinez, Alejandro Etchart

Company: A+E Networks Latin America

April 24, 2023

×

Citation

Boix , Martinez and Etchart (2023a, April 24). Enhancing an Advertising Space with a Single-Source View of its Audience. ANA - ESOMAR. Retrieved April 24, 2024, from


https://ana.esomar.org/documents/enhancing-an-advertising-space-with-a-single-source-view-of-its-audience


Magazines

Research World (March 2004)

Catalogue: Research World 2004

Author: ESOMAR B.V.

 

March 1, 2004

×

Citation

B.V., E. (2004a, March 01). Research World (March 2004). ANA - ESOMAR. Retrieved April 24, 2024, from


https://ana.esomar.org/documents/research-world-march-2004-


  • PDF
Fad and progress in motivation research Authors: Herta Herzog
Methodological considerations regarding marketing research for consumer durable goods Authors: Leif Holbaek-Hanssen
Service after sale and studies of market for business Authors: Archibald Maddock Crossley
Some comments on the use of 3D and strip film Authors: Henry Charles Briant
The "steps-and-parts" model for polling Authors: Stuart Carter Dodd, Chahin Turabian
What are durable and capital goods? Authors: N. H. Pearson
Consumers economic expectations and intentions as revealed by sample surveys Authors: Henry Durant
Economic forecasts with special reference to field studies Authors: Jan van Rees
Market research for petroleum products in the automotive field Authors: D. Leerentveld
Research and decision Authors: H. S. Rich, J. S. Smith
×

Citation

Williams, G. (2004a, February 01). Shazam!. ANA - ESOMAR. Retrieved April 24, 2024, from


https://ana.esomar.org/documents/research-world-march-2004-