Resources Library by ANA

Does fusion-on-the-fly really fly?

This paper presents a quick data fusion algorithm (known as predictive isotonic fusion) that is customized on a case-by-case basis. The accuracy of this data fusion for target group ratings was compared against a commercially available syndicated...

Catalogue: ESOMAR/ARF WAM Conference 2003: Media Mix

Authors: Michelle de Montigny, Roland Soong

Company: KANTAR TNS Malaysia

June 18, 2003

Segment changes

In a market of China's size and growth, segmentation is not only essential to the healthcare industry for understanding and strategy planning, but allows monitoring and measurement of the significant cultural and economic changes that are occurring...

Catalogue: ESOMAR Global Healthcare Conference 2003

Authors: Geoff Minter, Simona Salinger

Company: The Minter Group

February 23, 2003

Two modalities, one answer?

This paper introduces a new design for the study of Internet vs. other data collection modalities. With this so-called crossover design it is possible, for the first time, to separate modality from population effects.In this design, respondents in...

Catalogue: ESOMAR Technovate Conference 2003

Authors: Pieter Willems, Paul Oosterveld

January 26, 2003

Txt msg surveys

In order to test test how SMS might best be utilised for data collection, SKOPOS and SPSS have conducted a research experiment that compares and contrasts the new mobile media against the evermore-accepted online method, as well as against the more...

Catalogue: ESOMAR Technovate Conference 2003

Authors: Darren Noyce, Mario Menti, Olaf Hofmann

Company: SKOPOS

January 26, 2003

Do you grok the sly spin?

This presentation is about the radical changes that have taken place in the data landscape over the past three or four years. Of course it is related to the growth and infiltration of the Internet into almost every aspect of business, but that is not...

Catalogue: ESOMAR Technovate Conference 2003

Authors: Andrew Jeavons, Patrick Molloy

January 26, 2003

New Internet-driven choice modeling capabilities for global market research

This paper describes new choice-modeling capabilities that are enabled by Internet interviewing. Choice models implemented by means of "choice-based conjoint" trade-off exercises can now incorporate dynamic elements, such as customization of choice...

Catalogue: ESOMAR Technovate Conference 2003

Authors: David G. Bakken, James N. Nagel

Company: Harris Interactive (Europe)

January 26, 2003

Getting X-efficiency in marketing research

This paper outlines the concept of X-efficiency and how it applies to marketing research. It then explores one deceptively simple data collection method that exhibits X-efficiency by utilising the Internet in an innovative way.This method provides a...

Catalogue: ESOMAR Technovate Conference 2003

Authors: Toby Potter, Martin Oxley

January 26, 2003

Site-centric measurement

This paper provides an in-depth analysis of site-centric measurement, the issues associated with this approach, and a discussion of the differences between site-centric measurement and user-centric measurement. The paper investigates the new...

Catalogue: ESOMAR/ARF WAM Conference 2002: Online

Author: Joan Fitzgerald

Company: Nielsen

June 12, 2002

Web site evaluation and the language of web design

In recent years, since the advent of the Internet and Web-based communication, business operators have come face to face with a series of entirely new needs for knowledge. One such need is topical in the extreme: it concerns the design and evaluation...

Catalogue: ESOMAR Congress 2001: Marketing Transformation

Author: Giorgio Licastro

Company: GfK

September 23, 2001