Abstract:
This paper presents a quick data fusion algorithm (known as predictive isotonic fusion) that is customized on a case-by-case basis. The accuracy of this data fusion for target group ratings was compared against a commercially available syndicated data fusion. The authorrs found that there was no negative trade-offs from the much faster execution times; in fact, there were significant improvements in some cases. Furthermore, this data fusion method can accommodate many more predictor/matching variables which makes even larger improvements possible.
Research Papers
No free lunch in data fusion/integration
Catalogue: ESOMAR/ARF WAM Conference 2004: Cross Media
Authors: Michelle de Montigny, Roland Soong
 
June 16, 2004
Research Papers
Media planning enters the 21st century
Catalogue: ESOMAR/ARF WAM Conference 2002: Print
Authors: Melissa Heath, Lisa Rudman, Michelle Crellin
 
June 13, 2002
Research Papers
The contribution of magazines in mixed TV-print schedules
Catalogue: ESOMAR/ARF WAM Conference 2002: Print
Authors: Michelle de Montigny, Roland Soong
Company: KANTAR TNS Malaysia
June 13, 2002
