Resources Library by ANA

Unlocking the Power of Secondary Data

The biggest recent development in the market research/insights profession is the explosion of secondary data resources.Companies today have more data than ever, from traditional syndicated studies to government databases to vast digital data...

Catalogue: Webinars 2021

Authors: Stephen Kraus, Paul Hunter

Company: ESOMAR

September 15, 2021

Intelligence 360: Solicited + unsolicited customer opinion

Over the last several years, a great deal has changed in terms of the types of data available for analysis; the sources for such data, the ways in which researchers acquire and analyze it, the technologies used, the industry players, and the...

Catalogue: Webinars 2021

Authors: Michalis Michael, Jeffrey Henning

February 17, 2021

Navigating the digital transformation journey

p.p1 {margin: 0.0px 0.0px 0.0px 0.0px; font: 12.0px 'Helvetica Neue'}Digital transformation journeys are misleading. Simple digital customer connections are easy... think chatbots! However, enabling mass personalization requires humans and machines...

Catalogue: Congress 2019: The Global Data & Insights Summit

Authors: Patricio Pagani, Vanina Martinez

September 8, 2019

Competing and winning in a world of Big Data

In a world where there's increasing fragmentation and companies are drowning in data, having practical business solutions that connect and make sense of big data as well as humanise data, is essential. We believe collaboration is imperative and have...

Catalogue: Asia Pacific 2018: Data Research Insights Vision Excellence

Author: Michele Levine

May 23, 2018

Data integration and the future of market research

While the use of automation for text and data analysis, charting, or sampling continues to grow, not everyone is convinced. We will explore how market research needs to create situations where automation leads to a change in the way research is done....

Catalogue: Asia Pacific 2018: Data Research Insights Vision Excellence

Author: Elizabeth May

Company: Research Now SSI

May 13, 2018

Facial imaging

Facial Imaging is sophisticated software driven technology that makes possible the automated recognition of emotional response to marketing stimuli. The paper shows both the richness of results derived from such studies and the potential in terms of...

Catalogue: 3D Digital Dimensions 2011: (Online + Social Media + Mobile) Research

Authors: Tim Llewellyn, Matteo Sorci, David McCallum

Company: Inviso GmbH

October 26, 2011

Development and harmonisation of software to tackle the issue of optimising effective reach on television across international markets

This paper attempts, not to define an optimal frequency across a campaign period, but how software developments were harmonised to the advanced point where a planner will be able to define any Effective Frequency and optimise it across any measured...

Catalogue: ARF/ESOMAR Worldwide Electronic And Broadcast Audience Research Symposium 1996

Authors: Sheila Byfield, Jim Ford

June 15, 1996

Product/media and the quest for the Holy Grail

This paper is about ways to collect and integrate information on television/radio use on the one hand and use of different products on the other. And from a Canadian perspective; which is probably sufficient motivation for the reader to turn speedily...

Catalogue: ARF/ESOMAR Worldwide Electronic And Broadcast Audience Research Symposium 1996

Authors: Ken Purdye, Rob Dick

June 15, 1996

The challenge of continuous improvement...The integrated data source approach to market research

The paper is divided into two parts. The first part discusses the factors which will lead advertisers in general, and one advertiser specifically into complementary data sources to the traditional data banks preferred by marketers, or those preferred...

Catalogue: ESORMAR/ARF Worldwide Electronic And Broadcast Audience Research 1994

Authors: Richard S. Wilson, Roger E. Godbeer

Company: Colgate-Palmolive

May 1, 1994