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Unlocking the Power of Secondary Data

Date of publication: September 15, 2021

Catalogue: Webinars 2021

Company: ESOMAR

Authors: Stephen Kraus, Paul Hunter

Abstract:

The biggest recent development in the market research/insights profession is the explosion of secondary data resources.

Companies today have more data than ever, from traditional syndicated studies to government databases to vast digital data warehouses but are struggling to synthesize it all into actionable insights.

Join secondary research expert Paul Hunter to explore the latest developments in this rapidly evolving sub-field of market research. Topics will include:

  • The Secondary Data Landscape: An overview of the secondary data resources available today, from ?old-school? syndicated sources to ?new wave? digital data repositories

Secondary + Primary: How to combine insights from secondary research and primary research to ?triangulate on the truth? -- so that the whole is greater than the sum of its parts

  • Ethical Issues in Secondary Research: Learn the latest about privacy and other ethical considerations, including details on what laws like GDPR (Europe - EU) and CCPA (and several other states beyond California) mean for market researchers

Stephen Kraus

Author

This is a long description of some author details.

Paul Hunter

Author

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Kraus and Hunter (2021a, September 15). Unlocking the Power of Secondary Data. ANA - ESOMAR. Retrieved May 12, 2025, from


https://ana.esomar.org/documents/informing-the-business-with-secondary-data