Abstract:
The biggest recent development in the market research/insights profession is the explosion of secondary data resources.
Companies today have more data than ever, from traditional syndicated studies to government databases to vast digital data warehouses but are struggling to synthesize it all into actionable insights.
Join secondary research expert Paul Hunter to explore the latest developments in this rapidly evolving sub-field of market research. Topics will include:
- The Secondary Data Landscape: An overview of the secondary data resources available today, from ?old-school? syndicated sources to ?new wave? digital data repositories
Secondary + Primary: How to combine insights from secondary research and primary research to ?triangulate on the truth? -- so that the whole is greater than the sum of its parts
- Ethical Issues in Secondary Research: Learn the latest about privacy and other ethical considerations, including details on what laws like GDPR (Europe - EU) and CCPA (and several other states beyond California) mean for market researchers
This could also be of interest:
Webinars
The (still) unfulfilled promise of secondary data
Catalogue: Webinars 2020
Authors: Reg Baker, Rex Briggs, Sara Jordan
 
September 9, 2020
Research Reports
Use of secondary data in market, opinion, and social research and data analytics
Catalogue: ESOMAR Codes And Guidelines
Authors: Reg Baker, Norbert Wirth
 
February 25, 2018
Webinars
Informing the business with secondary data
Catalogue: Webinars 2020
Author: Jeffrey Hunter
 
April 21, 2020
