Resources Library by ANA

End consumption of cement and ready mixed concrete

Cement is the base material for concrete. Ready mixed concrete is a rather homogeneous product which nevertheless has many uses. There is little reliable information available on the quantitative consumption of the products of the ready mixed...

Catalogue: B2B Marketing Seminar 1994: Reengineering Of Traditional Market Research

Authors: Wim Kramer, Will J. A. Nelissen

June 15, 1994

Is our data credible?

Many organisations have difficulty in making effective use of market research information, particularly in business to business markets. There are various reasons for this of which perhaps the two most important are: a) The calendar time taken from...

Catalogue: B2B Marketing Seminar 1994: Reengineering Of Traditional Market Research

Authors: A. E.V. Dent, C. J. V. Dent

June 15, 1994

Maintaining the representativeness of results from an audience measurement panel

This paper discusses issues relating to the representativeness of data obtained from an audience measurement panel. The paper gives a broad overview of most factors which have a key influence on representativeness but concentrates on the practical...

Catalogue: ESORMAR/ARF Worldwide Electronic And Broadcast Audience Research 1994

Authors: Alan Yates, Peter Doe

May 1, 1994

Informing companies

Market research is in the 'informing and guiding companies business'. Its effectiveness depends on the quality of the informing service provided by both agencies and internal research departments. Examples from the motor industry suggest that many...

Catalogue: Seminar 1993: Marketing And International Research

Author: Philip Wade

June 15, 1993

Simulator design for more efficient tv media buying: Eat 1

The project EAT 1 is the result of managing the existing information to give useful and easy information. Nowadays, there are lots of information produced by media that professionals have to evaluate after to get some conclusions. Media normally...

Catalogue: Seminar 1991: The Expansion of Broadcast Media

Author: Carmen Montero

June 15, 1991

Decision making does not always require expensive surveys

SKIM Market and Policy Research was founded in 1979 as an industrial market research company and befriended the PC rather early. Thanks to the enthousiasm of the researchers at SKIM and good contacts with Sawtooth, the American developers of software...

Catalogue: Seminar 1990: How To Cope With Data Overload

Author: H. J. Kranenberg

Company: SKIM

June 15, 1990

ARF criteria for marketing and advertising research

These criteria are intended to provide helpful guidelines for planning and reporting market research studies and for assisting practitioners and users of market research to evaluate the quality, relevance, and utility of the information reported. The...

Catalogue: ARF Guidelines Handbook

Author: ARF (Advertising Research Foundation) B.V.

January 1, 1990

Guidelines for the public use of market and opinion research

This is an effort to state a professional consensus on how market and opinion research for public use should be assessed and what determines how useful, sound, and credible particular research may be in such applications. The guidelines which follow...

Catalogue: ARF Guidelines Handbook

Author: ARF (Advertising Research Foundation) B.V.

January 1, 1990

Keeping panel respondents fit and willing

In this paper we will discuss the quality of the data obtained by using computerised interviewing in a panel situation. For this form of research some extra advantages of computerised interviewing can be obtained. It will first be shown for data on...

Catalogue: ESOMAR Congress 1989

Authors: Leo van Doorn, Theo Hess

Company: NIPO

September 1, 1989