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Wren and Taylor (1971a, May 03). Strategy and tactics . ANA - ESOMAR. Retrieved September 26, 2024, from
https://ana.esomar.org/documents/strategy-and-tactics-
Rodrigo, L. A. (1970a, June 15). Market research. ANA - ESOMAR. Retrieved September 26, 2024, from
https://ana.esomar.org/documents/market-research-720
Bessis, P. (1970a, June 15). Market research, marketing decisions and creativity. ANA - ESOMAR. Retrieved September 26, 2024, from
https://ana.esomar.org/documents/market-research-marketing-decisions-and-creativity
Speetzen and Wenzel (1970a, June 15). Criteria of decision on media-mix. ANA - ESOMAR. Retrieved September 26, 2024, from
https://ana.esomar.org/documents/criteria-of-decision-on-media-mix
Bos, H. L. (1970a, February 01). Attitude and motivation research in exporting. ANA - ESOMAR. Retrieved September 26, 2024, from
https://ana.esomar.org/documents/attitude-and-motivation-research-in-exporting
Bertier, P. (1969a, August 01). Reflexions on the concept of a general marketing model. ANA - ESOMAR. Retrieved September 26, 2024, from
https://ana.esomar.org/documents/reflexions-on-the-concept-of-a-general-marketing-model
Therme, J. (1968a, June 15). Profitability and the comprehensive view (French). ANA - ESOMAR. Retrieved September 26, 2024, from
https://ana.esomar.org/documents/profitability-and-the-comprehensive-view-french-
Rasmussen, A. (1968a, June 15). Market research in the 1970's. ANA - ESOMAR. Retrieved September 26, 2024, from
https://ana.esomar.org/documents/market-research-in-the-1970-s
Therme, J. (1968a, June 15). Profitability and the comprehensive view. ANA - ESOMAR. Retrieved September 26, 2024, from
https://ana.esomar.org/documents/profitability-and-the-comprehensive-view