Back

Market research in the 1970's

Date of publication: June 15, 1968

Catalogue: ESOMAR Congress 1968

Author: Arne Rasmussen

Abstract:

Market research and marketing theory will grow more and more together. Market research will, to a greater extent, be built directly into the decision making process. The age of "interesting market studies" will be left behind. The market research in the future will create new techniques - in sampling, stratification and measuring - which are more apt to correspond to the field of interest of the users.

Arne Rasmussen

Author

This is a long description of some author details.

  • PDF
Fad and progress in motivation research Authors: Herta Herzog
Methodological considerations regarding marketing research for consumer durable goods Authors: Leif Holbaek-Hanssen
Service after sale and studies of market for business Authors: Archibald Maddock Crossley
Some comments on the use of 3D and strip film Authors: Henry Charles Briant
The "steps-and-parts" model for polling Authors: Stuart Carter Dodd, Chahin Turabian
What are durable and capital goods? Authors: N. H. Pearson
Advertising and marketing research (French) Authors: Philippe De Vendeuvre
Consumers economic expectations and intentions as revealed by sample surveys Authors: Henry Durant
Economic forecasts with special reference to field studies Authors: Jan van Rees
Market research for petroleum products in the automotive field Authors: D. Leerentveld
×

Citation

Rasmussen, A. (1968a, June 15). Market research in the 1970's. ANA - ESOMAR. Retrieved June 23, 2025, from


https://ana.esomar.org/documents/market-research-in-the-1970-s