Market research in the 1970's

Date of publication: June 15, 1968

Author: Arne Rasmussen


Market research and marketing theory will grow more and more together. Market research will, to a greater extent, be built directly into the decision making process. The age of "interesting market studies" will be left behind. The market research in the future will create new techniques - in sampling, stratification and measuring - which are more apt to correspond to the field of interest of the users.

Arne Rasmussen


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