Abstract:
Market research and marketing theory will grow more and more together. Market research will, to a greater extent, be built directly into the decision making process. The age of "interesting market studies" will be left behind. The market research in the future will create new techniques - in sampling, stratification and measuring - which are more apt to correspond to the field of interest of the users.
This could also be of interest:
Research Papers
Market research in the 1970's (English)
Catalogue: ESOMAR Congress 1968
Author: Jean Michel Agostini
 
June 15, 1968
Research Papers
Market research in the 1970's
Catalogue: ESOMAR Congress 1968
Author: John Downham
Company: Unilever
June 15, 1968
Research Papers
Market research in the 1970's (French)
Catalogue: ESOMAR Congress 1968
Author: Jean Michel Agostini
 
June 15, 1968
