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Khabaza and Nippe (2002a, March 17). Better understand your customers! . ANA - ESOMAR. Retrieved September 26, 2024, from
https://ana.esomar.org/documents/better-understand-your-customers-
Miller, J. (2002a, March 17). Targeting consumers for new brands . ANA - ESOMAR. Retrieved September 26, 2024, from
https://ana.esomar.org/documents/targeting-consumers-for-new-brands-
Karkera and Raval (2001a, April 01). Mergers and acquisition . ANA - ESOMAR. Retrieved September 26, 2024, from
https://ana.esomar.org/documents/mergers-and-acquisition-
Bairfelt and Spurgeon (1998a, September 01). Plenty of data, but are we doing enough to fill the information gap?. ANA - ESOMAR. Retrieved September 26, 2024, from
https://ana.esomar.org/documents/plenty-of-data-but-are-we-doing-enough-to-fill-the-information-gap-
Samuels, J. A. (1998a, August 01). From CAPI to HAPPI . ANA - ESOMAR. Retrieved September 26, 2024, from
https://ana.esomar.org/documents/from-capi-to-happi-
Rawal and Basu (1998a, June 15). Another street car named desire. ANA - ESOMAR. Retrieved September 26, 2024, from
https://ana.esomar.org/documents/another-street-car-named-desire
Panafieu, Weber and Krason (1997a, November 01). Cross-cultural consumer targets in a context of rapid social change . ANA - ESOMAR. Retrieved September 26, 2024, from
Parisot, Panis-lelong and Jourdain (1997a, November 01). Understanding the Chinese consumer. ANA - ESOMAR. Retrieved September 26, 2024, from
https://ana.esomar.org/documents/understanding-the-chinese-consumer
Duhamel, Commandeur and Schillewaert (1996a, November 01). Multi media . ANA - ESOMAR. Retrieved September 26, 2024, from
https://ana.esomar.org/documents/multi-media-