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Segnit and Broadbent (1980a, June 15). Area tests and consumer surveys to measure advertising effectiveness . ANA - ESOMAR. Retrieved September 26, 2024, from
Müller-Veeh, D. (1980a, June 15). Development of a self-completion media questionnaire for magazines. ANA - ESOMAR. Retrieved September 26, 2024, from
https://ana.esomar.org/documents/development-of-a-self-completion-media-questionnaire-for-magazines
Geiger and Erben (1979a, June 15). Methodical test to probe the usefulness of surveys bases on self administered and phone interviews to analyse the competition between local banks. ANA - ESOMAR. Retrieved September 26, 2024, from
Erben and Geiger (1979a, June 15). Methodical test to probe the usefulness of surveys bases on self administered and phone interviews to analyse the competition between local banks (German). ANA - ESOMAR. Retrieved September 26, 2024, from
Noelle-Neumann, E. (1979a, March 01). Research and the democratic process. ANA - ESOMAR. Retrieved September 26, 2024, from
https://ana.esomar.org/documents/research-and-the-democratic-process
Schwentner, G. (1978a, October 01). Testing children . ANA - ESOMAR. Retrieved September 26, 2024, from
https://ana.esomar.org/documents/testing-children-
Gociski, J. W. (1977a, June 15). Marketing management information systems for market-oriented companies in centrally planned economy. ANA - ESOMAR. Retrieved September 26, 2024, from
Martin, D. C. (1971a, June 15). The consumer appeal of on-pack offers. ANA - ESOMAR. Retrieved September 26, 2024, from
https://ana.esomar.org/documents/the-consumer-appeal-of-on-pack-offers
Bolte and Richter (1969a, August 01). The question of requisite random test evaluation in written surveys. ANA - ESOMAR. Retrieved September 26, 2024, from
https://ana.esomar.org/documents/the-question-of-requisite-random-test-evaluation-in-written-surveys