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Revue Française du Marketing 2002 (N. 186)

Les deux premiers articles ont ceci de commun qu'ils portent sur desobstacles majeurs auxquels le marketing se trouve aujourd'hui confronté.Le premier obstacle est la situation de crise. Les auteurs, LaurentHermel et Albert Louppe se livrent à...

Catalogue: ADETEM: Revue Française du Marketing

Author: ADETEM

Company: ADETEM

January 1, 2002

Research World (October 2000)

More than 1000 professionals from all over the world attended ESOMAR's 53rd Annual Congress, which was held in Vienna. Bob Lederer reports on a dynamic event mirroring exiting times for the global marketing and research industry.

Catalogue: Research World 2000

Author: ESOMAR B.V.

October 1, 2000

Understanding pay TV markets in Africa

This paper gives a review of the development of pay TV markets in various African countries and Indian Ocean islands. It includes a brief overview of the state of the African economy, the television environment, and the qualitative research...

Catalogue: ARF/ESOMAR Worldwide Electronic And Broadcast Audience Research Symposium 1996

Author: Heather Kennedy

June 15, 1996

Marketing opportunities outside the Triad 2000

Three major areas will be discussed in this paper: first, the rapid industrialization of East and Southeast Asia as the region becomes a major partner in the global economy; second, suggested methods for defining potential markets in these developing...

Catalogue: ESOMAR/JMA/ARF Conference 1995: Triad 2000

Author: Mila C. Montemayor-Orr

Company: MOI, Inc.

June 15, 1995

Changes in marketing, social policy and management to achieve the Europeanisation of business in the 1990's

Our real starting point is Europeanisation. We are not asking questions about the future of Europe, about economic Europe, scientific Europe, social Europe, political and institutional Europe, or even monetary Europe. What exactly do we mean by...

Catalogue: ESOMAR Congress 1991: Marketing In A New Europe

Author: Jacques Paitra

June 15, 1991

Entrepreneurship

In stimulating the economy governments have to stimulate entrepreneurship and have to reach the entrepreneurs which are together responsable for changes in the aggregate statistics. To do so one has to realize that due to differences in...

Catalogue: ESOMAR Congress 1985: Broadening The Uses Of Research

Author: Dirk Huisman

Company: SKIM

June 15, 1985

World meat market beef, pork, mutton, poultry

This study, the largest ever carried out on the subject, has approached the meat problem in its totality:1. At the level of products (beef/veal, pork, sheep meat and poultry) have been studied;2. All the main meats at the level of countries: all the...

Catalogue: Seminar 1976: The Future Of The Animal Health Care Market

Author: Jacques Belay

November 24, 1976

Innovative marketing between industrial civilization and culture

The identification of certain changes on a world-wide level leads to the need to redefine the firm in terms of the prospects of permanent innovation on two levels, that of "civilization" and that of "culture". With such an aim it is necessary to...

Catalogue: ESOMAR Congress 1972: Marketing In A Changing World

Authors: D. Bratina, G. Zanetti

September 1, 1972

Southeast Asia

Governments - new and almost new - are confronted with the immediate need of knowing what policies are acceptable to whom and under what terms. This need is not always recognized. Yet a recent statement by a Cabinet Minister in one country that...

Catalogue: ESOMAR/WAPOR Congress 1961: Marketing And Sociological Research In The Future

Author: Emily Lewis Jones

June 15, 1961