Understanding pay TV markets in Africa

Author: Heather Kennedy

Abstract:

This paper gives a review of the development of pay TV markets in various African countries and Indian Ocean islands. It includes a brief overview of the state of the African economy, the television environment, and the qualitative research undertaken to obtain an understanding of the lifestyle trends, entertainment habits, media consumption, television viewing, programme preferences, levels of satisfaction with current broadcast options, and levels of interest in pay TV. The countries where research has been conducted are Ghana, Nigeria, Kenya, Egypt, Zambia, Madagascar and the Seychelles.

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