Resources Library by ANA

Piloting the storm

The threat of being permanently tagged as a model of social irresponsibility haunts the pharmaceutical industry in emerging markets like Brazil.For different reasons the conditions to put the performance of the industry at center-stage are gradually...

Catalogue: Global Healthcare 2006

Author: Fabián Echegaray

Company: Market Analysis

February 6, 2006

What makes Nigerians the happiest people in the world?

Emerging markets are an untapped multi-billion dollar opportunity with significant consumer potential. By developing Africa through commerce, companies are re-thinking business models and processes to tailor to these markets.How can the barriers of...

Catalogue: Consumer Insights 2005

Author: Michelle Tan

November 15, 2005

Soweto and the legacy of apartheid

Ten years after the transition to democracy, South Africa's predominantly black population, living in socially under-serviced areas created by apartheid, faces the challenge of integrating into a world dominated by global competition, rapid...

Catalogue: Congress 2005: Making A Difference

Author: Sheny Medani

September 21, 2005

Advertising in Asia

Asia continues to grow in stature and significance. With over half the world's population residing in the region, recent economic indicators suggest a shift in balance of global power as well. As advertising continues to dominate share of...

Catalogue: Congress 2005: Making A Difference

Authors: Neerja Wable, Shivkumar Moulee

Company: KANTAR TNS Malaysia

September 21, 2005

Moving offshore

The presentation describes the key challenges of moving offshore. The various issues that market research companies are evaluating in reference to outsourcing are examined.The focus is from a quality perspective and concerns what standards various...

Catalogue: Congress 2005: Making A Difference

Authors: Rahul Sahgal, Vineet Malhotra

September 21, 2005

Jambo Africa

The hypothesis of this paper is that current perceptions and practices on conducting market research in third world countries, and Africa specifically, are like putting a square peg into a deep, dark round hole.The result is usually one of two...

Catalogue: ESOMAR Worldwide Qualitative Research Conference 2004

Authors: Jill Barnes, Solveig Shapiro

November 28, 2004

360° brand

This paper is a case study about the brand development of the mobile operator MobiMak from the emerging country of Macedonia.

Catalogue: ESOMAR Conference on Marketing 2004

Author: Elena Gligorovska

October 10, 2004

Understanding China: An automotive bamboo shoot

The paper focuses on China, a very important 'new market' for both automakers and marketing research agencies.Business in China, in many cases, means challenge because it is such a different story from others: big, diversified, fast growing and...

Catalogue: ESOMAR Conference on Automotive Marketing 2004

Author: Sheng Tian

Company: KANTAR TNS Malaysia

March 1, 2004

Roadmap to success in 'terra incognita'

Emerging markets present growth opportunities for carmakers that can no longer be found in the Triad regions. At the same time, however, these new markets are characterized by diversity and complexity.Unfortunately, substantial market information...

Catalogue: ESOMAR Conference on Automotive Marketing 2004

Author: Sebastian Knauer

Company: KANTAR TNS Malaysia

March 1, 2004