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Nancarrow, Tinson, Stone and Oxley (2004a, February 01). MR and IT. ANA - ESOMAR. Retrieved September 26, 2024, from
https://ana.esomar.org/documents/mr-and-it
Gugel, C. T. (2003a, December 03). Brand equity 2010. ANA - ESOMAR. Retrieved September 26, 2024, from
https://ana.esomar.org/documents/brand-equity-2010
Morrison, D. E. (2003a, November 05). Focus group research: A misunderstood history. ANA - ESOMAR. Retrieved September 26, 2024, from
https://ana.esomar.org/documents/focus-group-research-a-misunderstood-history
Ryan and Burgess (2003a, November 05). Looking from both sides of the fence.... ANA - ESOMAR. Retrieved September 26, 2024, from
https://ana.esomar.org/documents/looking-from-both-sides-of-the-fence-
O'Leary and Bryne (2003a, November 05). Consilience . ANA - ESOMAR. Retrieved September 26, 2024, from
https://ana.esomar.org/documents/consilience-
Einhorn, Drenth and Rudolph (2003a, October 26). What customer information do category managers need? . ANA - ESOMAR. Retrieved September 26, 2024, from
https://ana.esomar.org/documents/what-customer-information-do-category-managers-need-
Roure and Martinez-Ribes (2003a, October 26). Retail innovation learnings from a segmented shop formula: Sunka. ANA - ESOMAR. Retrieved September 26, 2024, from
https://ana.esomar.org/documents/retail-innovation-learnings-from-a-segmented-shop-formula-sunka
GarcÃa-González, J. (2003a, September 14). The ten commandments for a successful merger and acquisition in marketing research . ANA - ESOMAR. Retrieved September 26, 2024, from
Smith, D. (2003a, September 14). Factoring 'intuition' into the analysis of market research evidence. ANA - ESOMAR. Retrieved September 26, 2024, from
https://ana.esomar.org/documents/factoring-intuition-into-the-analysis-of-market-research-evidence