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The ten commandments for a successful merger and acquisition in marketing research

Date of publication: September 14, 2003

Catalogue: ESOMAR Congress 2003: Management, Accountability and Research

Author: Jorge García-González

Abstract:

This paper reviews key issues of the industry consolidation process which has reshaped the landscape, describe the failure rates observed and state the key dimensions that should be carefully considered in order to reduce these risks.

Jorge García-González

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Research Papers

Mergers and acquisition

Catalogue: ESOMAR Global Healthcare 2001: Changes In Competitive Dynamics

Authors: Suday Karkera, Trilochan Raval

 

April 1, 2001

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Karkera and Raval (2001a, April 01). Mergers and acquisition . ANA - ESOMAR. Retrieved October 31, 2025, from


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Research Papers

A marketing approach of a merger

Catalogue: ESOMAR/WAPOR Congress 1969

Author: Nicolas Steinberg

 

June 15, 1969

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Steinberg, N. (1969a, June 15). A marketing approach of a merger. ANA - ESOMAR. Retrieved October 31, 2025, from


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A marketing approach of a merger (French)

Catalogue: ESOMAR/WAPOR Congress 1969

Author: Nicolas Steinberg

 

June 15, 1969

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Steinberg, N. (1969a, June 15). A marketing approach of a merger (French). ANA - ESOMAR. Retrieved October 31, 2025, from


https://ana.esomar.org/documents/a-marketing-approach-of-a-merger-french-


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Citation

García-González, J. (2003a, September 14). The ten commandments for a successful merger and acquisition in marketing research . ANA - ESOMAR. Retrieved October 31, 2025, from


https://ana.esomar.org/documents/a-marketing-approach-of-a-merger-french-