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The ten commandments for a successful merger and acquisition in marketing research

Date of publication: September 14, 2003

Catalogue: ESOMAR Congress 2003: Management, Accountability and Research

Author: Jorge García-González

Abstract:

This paper reviews key issues of the industry consolidation process which has reshaped the landscape, describe the failure rates observed and state the key dimensions that should be carefully considered in order to reduce these risks.

Jorge García-González

Author

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Fad and progress in motivation research Authors: Herta Herzog
Methodological considerations regarding marketing research for consumer durable goods Authors: Leif Holbaek-Hanssen
Service after sale and studies of market for business Authors: Archibald Maddock Crossley
Some comments on the use of 3D and strip film Authors: Henry Charles Briant
The "steps-and-parts" model for polling Authors: Stuart Carter Dodd, Chahin Turabian
What are durable and capital goods? Authors: N. H. Pearson
Advertising and marketing research (French) Authors: Philippe De Vendeuvre
Consumers economic expectations and intentions as revealed by sample surveys Authors: Henry Durant
Economic forecasts with special reference to field studies Authors: Jan van Rees
Market research for petroleum products in the automotive field Authors: D. Leerentveld
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Citation

García-González, J. (2003a, September 14). The ten commandments for a successful merger and acquisition in marketing research . ANA - ESOMAR. Retrieved June 23, 2025, from


https://ana.esomar.org/documents/the-ten-commandments-for-a-successful-merger-and-acquisition-in-marketing-research-