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The ten commandments for a successful merger and acquisition in marketing research

Date of publication: September 14, 2003

Catalogue: ESOMAR Congress 2003: Management, Accountability and Research

Author: Jorge García-González

Abstract:

This paper reviews key issues of the industry consolidation process which has reshaped the landscape, describe the failure rates observed and state the key dimensions that should be carefully considered in order to reduce these risks.

Jorge García-González

Author

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Research Papers

The future of the industry in the region

Catalogue: Latin America 2003

Author: Jorge García-González

 

May 4, 2003

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Citation

García-González, J. (2003a, May 04). The future of the industry in the region . ANA - ESOMAR. Retrieved December 05, 2023, from


https://ana.esomar.org/documents/the-future-of-the-industry-in-the-region-


Research Papers

The abandonment of quality and value

Catalogue: ESOMAR Global Cross-Industry Forum 2003

Author: C. Frederic John

Company: MasterCard

January 1, 2000

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Citation

John, C. (2000a, January 01). The abandonment of quality and value. ANA - ESOMAR. Retrieved December 05, 2023, from


https://ana.esomar.org/documents/the-abandonment-of-quality-and-value


Magazines

Research World (October 2003)

Catalogue: Research World 2003

Author: ESOMAR B.V.

 

October 1, 2003

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Citation

B.V., E. (2003a, October 01). Research World (October 2003). ANA - ESOMAR. Retrieved December 05, 2023, from


https://ana.esomar.org/documents/research-world-october-2003-


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Citation

García-González, J. (2003a, September 14). The ten commandments for a successful merger and acquisition in marketing research . ANA - ESOMAR. Retrieved December 05, 2023, from


https://ana.esomar.org/documents/research-world-october-2003-