Abstract:
This paper reviews key issues of the industry consolidation process which has reshaped the landscape, describe the failure rates observed and state the key dimensions that should be carefully considered in order to reduce these risks.
This could also be of interest:
Research Papers
Mergers and acquisition
Catalogue: ESOMAR Global Healthcare 2001: Changes In Competitive Dynamics
Authors: Suday Karkera, Trilochan Raval
 
April 1, 2001
Research Papers
A marketing approach of a merger
Catalogue: ESOMAR/WAPOR Congress 1969
Author: Nicolas Steinberg
 
June 15, 1969
Research Papers
A marketing approach of a merger (French)
Catalogue: ESOMAR/WAPOR Congress 1969
Author: Nicolas Steinberg
 
June 15, 1969
