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Research papers
The history of men's underwear
When you got up this morning did you really think about what specific pair of underwear you put on? Sure, now I am asking you can think of good pragmatic reasons. But have you really thought about why the underwear in your drawer got there. Marketers...
Catalogue: Congress 2012: Accelerating Excellence
Author: Dave McCaughan
September 13, 2012
Research papers
A changing role of agency
In China, the social welfare field is experiencing initial development and many domestic social welfare foundations and corporations lack experience in their brand propositions. This presentation provides a case study to illustrate how a market...
Catalogue: Asia Pacific 2012: Asia Kaleidoscope
Authors: Wen Fan, QingQing Qiu, Yao Shi
April 17, 2012
Magazines
Research World (March/April 2012)
Innovating, Inspiring Asia! In this issue we explore where the region is going and what the next opportunities will be.
Catalogue: Research World 2012
Author: ESOMAR B.V.
April 15, 2012
Research papers
The researchification of games
This paper addresses the role of games in market research.It provides a working definition of what a game is and why the role currently assigned to games by market research misses the broader opportunity that they offer. Research games can be used to...
Catalogue: 3D Digital Dimensions 2011: (Online + Social Media + Mobile) Research
Author: Peter Harrison
Company: BrainJuicer
October 26, 2011
Research papers
As stimulating as black coffee
Recipients of research communications are often left confused and un-inspired. As a result, although research must be used to drive change within our clients, a lot of researchers' work is wasted. Researchers need radically different approaches to...
Catalogue: Congress 2011: Impact
Author: Lucy Davison
Company: Keen as Mustard Marketing
September 18, 2011
Magazines
Research World (November-December 2010)
In this issue we look at the role of innovation in market research and new ways to explain the consumer story.
Catalogue: Research World 2010
Author: ESOMAR B.V.
December 15, 2010
Research papers
