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Videos
Using technology to drive commercial opportunities at F1 races
Insight from sensor technology used by F1 at 9 races in 2018 has significantly changed the way of thinking around how to maximize fan engagement and commercial opportunities at F1 races and has led to improved attendance numbers and fan satisfaction.
Catalogue: Congress 2019: The Global Data & Insights Summit
Author: Matthew Roberts
September 8, 2019
Videos
Ceremony: Congress 2019 Best Paper Award Winner
A look at how Ogilvy is better leveraging behavioral science & cognitive segmentation techniques to create more effective marketing communication strategies, founded on a new approach to measuring personality & cognitive thinking styles.
Catalogue: Congress 2019: The Global Data & Insights Summit
Authors: Finn Raben, Joaquim Bretcha, Jon Puleston, Christopher Graves
September 8, 2019
Videos
Making sound decisions
No More Sonic Trash! From phones to hospitals to cars, sound has the potential to vastly enhance our lives. Learn how to solve creative, human and business challenges with music and sound, from the de-facto thought leaders in sonic insight.
Catalogue: Congress 2019: The Global Data & Insights Summit
Authors: Lauren McGuire, Joe Sauer
September 8, 2019
Videos
Boosting fan engagement
MindProber and Eleven Sports use the first automated biometric media testing platform to offer a new currency of fan engagement to sports, directly measured from fans hearts.
Catalogue: Congress 2019: The Global Data & Insights Summit
Author: Pedro Almeida
September 8, 2019
Videos
The privacy paradox- Update
Last year at Congress, HERE Technologies and BuzzBack presented a transformative look at consumer perceptions of data privacy and collection. This year, HERE Technologies and Buzzback, in partnership with ESOMAR and...
Catalogue: Congress 2019: The Global Data & Insights Summit
Authors: Andre Schuenemann, Finn Raben
Company: BuzzBack Market Research
September 8, 2019
Videos
Social media and the disruption of democracy
Is democracy broken? And are Twitter and Facebook to blame? And how are their brands suffering as a consequence?To elaborate on the insights from this initial piece of research, we decided to go further in this direction by exploring the links...
Catalogue: Congress 2019: The Global Data & Insights Summit
Authors: Jennifer Roberton, Matt Browne
Company: respondi
September 8, 2019
Videos
Towards an open-defecation-free, clean India
Diarrhoea is responsible for 300,000 childdeaths every year. Indiastill has a total of 6-7 Million undernourished children. Poorsanitation conditions played a big role in this.This case study is about:1. Research to transform sanitation...
Catalogue: Congress 2019: The Global Data & Insights Summit
Authors: AV Surya, Saptarshi Guha
Companies: KANTAR TNS Malaysia, Kantar
September 8, 2019
Videos
Social Media First
BBCMedia Action is implementing a European Union-funded project aimed at helpingyoung men and women within the ages of 18-24years in Nigeria to betterunderstand political and electoral issues, encouraging them to discuss theseissues and in turn...
Catalogue: Congress 2019: The Global Data & Insights Summit
Authors: Anu Mohammed, Chibuike Utaka
September 8, 2019
Videos
