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Research papers

All fun and games?

This paper describes an experiment in which a single questionnaire was fielded in four different styles of presentation: text only, decoratively visual, functionally visual, and gamified. Respondents were randomly assigned to only one presentation...

Catalogue: Congress 2011: Impact
Authors: Theo Downes-Le Guin, Joanne Mechling, Erica Ruyle, Reg Baker
Company: Market Strategies International
September 18, 2011
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Citation

Downes-Le Guin, Mechling, Ruyle and Baker (2011a, September 18). All fun and games?. ANA - ESOMAR. Retrieved September 23, 2024, from


https://ana.esomar.org/documents/all-fun-and-games-


Research papers

Behaving economically with the truth

Traditional economists would have us believe that people are rational, utility-maximizing, cost-minimizing and socially isolated individuals with stable preferences. This view also pervades market research and our practices but is being challenged by...

Catalogue: Congress 2011: Impact
Authors: Peter Harrison, Alain Samson, Orlando Wood
Company: BrainJuicer
September 18, 2011
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Citation

Harrison, Samson and Wood (2011a, September 18). Behaving economically with the truth. ANA - ESOMAR. Retrieved September 23, 2024, from


https://ana.esomar.org/documents/behaving-economically-with-the-truth


Research papers

Developing second generation mobile research techniques

A unique mobile research platform that creates flexible and engaging research applications via a toolkit of real-time question and feedback tools is introduced in this presentation. The ultimate mobile research objective is to develop a method that...

Catalogue: Congress 2011: Impact
Authors: A. J. Johnson, Rolfe Swinton
Company: Ipsos MRBI
September 18, 2011
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Citation

Johnson and Swinton (2011a, September 18). Developing second generation mobile research techniques. ANA - ESOMAR. Retrieved September 23, 2024, from


https://ana.esomar.org/documents/developing-second-generation-mobile-research-techniques


Research papers

Measuring and managing reputation

A novel approach to leveraging reputation tracking data in business decision making to improve a leading direct selling company's global reputation is reviewed in this presentation. It documents how reputation drivers were isolated, tracked and...

Catalogue: Congress 2011: Impact
Authors: Scott Miller, Yogesh Chavda
Company: Ipsos MRBI
September 18, 2011
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Citation

Miller and Chavda (2011a, September 18). Measuring and managing reputation. ANA - ESOMAR. Retrieved September 23, 2024, from


https://ana.esomar.org/documents/measuring-and-managing-reputation


Research papers

Believe in better

This case study charts the intense and creative journey followed since December 2010 when MESH Planning was awarded British Sky Broadcasting's Brand and Content campaign evaluation tracking. It includes the rapid development of processes,...

Catalogue: Congress 2011: Impact
Authors: Danny Russell, Hugh Wilson, Fiona Blades
Companies: MESH Experience, Sky Limited
September 18, 2011
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Citation

Russell, Wilson and Blades (2011a, September 18). Believe in better. ANA - ESOMAR. Retrieved September 23, 2024, from


https://ana.esomar.org/documents/believe-in-better


Research papers

Design empowered innovation

How marketing organisations can innovate better by enriching traditional expertise with tools from the world of design will be reviewed in this presentation. By focusing on individuals, moments and journeys in ethnography, insights become deeper. By...

Catalogue: Congress 2011: Impact
Authors: Ben Wood, David Stocks, Mark Whiting
Company: Added Value
September 18, 2011
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Citation

Wood, Stocks and Whiting (2011a, September 18). Design empowered innovation. ANA - ESOMAR. Retrieved September 23, 2024, from


https://ana.esomar.org/documents/design-empowered-innovation


Research papers

Mobile= location= effect

This paper reports on two studies researching the effect of mobile location-based ads to perceived intrusiveness of those ads. For the reported studies, shoppers received an ad on a smartphone in a simulated 3D supermarket (projected in four...

Catalogue: Congress 2011: Impact
Authors: Marnix van Gisbergen, Arief E. Hühn, Paul E. Ketelaar, Vassilis-Javed Khan, Koos Nuijten
September 18, 2011
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Citation

van Gisbergen, Hühn, Ketelaar, Khan and Nuijten (2011a, September 18). Mobile= location= effect. ANA - ESOMAR. Retrieved September 23, 2024, from


https://ana.esomar.org/documents/mobile-location-effect


Research papers

Re-defining marketing measurement

The paper describes how superior modelling processes have developed in order to keep pace with, understand and measure the plethora of consumer touchpoints now used by marketers both online and offline. Further, it looks at the entire customer...

Catalogue: Congress 2011: Impact
Author: Hilary Perkins
September 18, 2011
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Citation

Perkins, H. (2011a, September 18). Re-defining marketing measurement. ANA - ESOMAR. Retrieved September 23, 2024, from


https://ana.esomar.org/documents/re-defining-marketing-measurement


Research papers

Research getting a C-Suite seat

This paper reviews the Life Rhythm Knowledge Center case and demonstrates the approach used to build a knowledge center for Vodafone. The way research is to become more impactful is by building knowledge, not through single research projects or...

Catalogue: Congress 2011: Impact
Authors: Philip De Wulf, Nord van de Mosselaer
Company: Vodafone Group
September 18, 2011
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Citation

De Wulf and van de Mosselaer (2011a, September 18). Research getting a C-Suite seat. ANA - ESOMAR. Retrieved September 23, 2024, from


https://ana.esomar.org/documents/research-getting-a-c-suite-seat