Research getting a C-Suite seat

Date of publication: September 18, 2011


This paper reviews the Life Rhythm Knowledge Center case and demonstrates the approach used to build a knowledge center for Vodafone. The way research is to become more impactful is by building knowledge, not through single research projects or methodologies, but by combining various research projects in a comprehensive program and by engineering not just the insights generation (including cocreation and crowd sourcing) but also insights dissemination and outreach.

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