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Research getting a C-Suite seat

Date of publication: September 18, 2011

Catalogue: Congress 2011: Impact

Company: Vodafone Group

Authors: Philip De Wulf, Nord van de Mosselaer

Abstract:

This paper reviews the Life Rhythm Knowledge Center case and demonstrates the approach used to build a knowledge center for Vodafone. The way research is to become more impactful is by building knowledge, not through single research projects or methodologies, but by combining various research projects in a comprehensive program and by engineering not just the insights generation (including cocreation and crowd sourcing) but also insights dissemination and outreach.

Philip De Wulf

Author

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Nord van de Mosselaer

Author

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De Wulf and van de Mosselaer (2011a, September 18). Research getting a C-Suite seat. ANA - ESOMAR. Retrieved March 21, 2025, from


https://ana.esomar.org/documents/store-traffic-survey-in-c-a-