You searched for: "" but we corrected it to "*"

Did you mean to search for ""? Click here to show those results.

The results has been filter on Tags containing English.
ANA has found 10965 results for you, in 1575 ms.
Didn’t find what you were looking for? Try the Advanced Search!

Videos

Redesigning a brand tracker

Main impact:As the Latin Airline giants TAM and LAN merged, they faced a whole host of challenges ahead of them as they looked to restructure and gain efficiencies, whilst shaping a strategy for the new LATAM brand. They joined forces with MESH...

Catalogue: Latin America 2018: Market Intelligence Festival for Latin America
Authors: Marcello Garritano, Priscila Tavares
Company: MESH Experience
May 14, 2018
×

Citation

Garritano and Tavares (2018a, May 14). Redesigning a brand tracker. ANA - ESOMAR. Retrieved May 24, 2024, from


https://ana.esomar.org/documents/redesigning-a-brand-tracker-9313


Videos
×

Citation

Rivera and Lock (2018a, May 14). Modeling insights with ESPN. ANA - ESOMAR. Retrieved May 24, 2024, from


https://ana.esomar.org/documents/modeling-insights-with-espn


Videos

MetLife insights engine

MetLife is on a journey to reinvent its business and brand to become a more high-performing, customer-led, and modern company. Critical to this is a deep understanding of customer needs as the foundation to deliver the right solutions for the right...

Catalogue: Latin America 2018: Market Intelligence Festival for Latin America
Authors: Carolina Erlich, Flynt Tuller
Company: MetLife Inc.
May 14, 2018
×

Citation

Erlich and Tuller (2018a, May 14). MetLife insights engine. ANA - ESOMAR. Retrieved May 24, 2024, from


https://ana.esomar.org/documents/metlife-insights-engine-9307


Videos

McDonald's deeper consumer understanding

Unable to develop a truly consumer-centric strategy based on their current research practices, McDonald's endeavoured on a new segmentation approach that enabled them to deep-dive into their consumer segments & need states, learn which ones...

Catalogue: Latin America 2018: Market Intelligence Festival for Latin America
Authors: Oscar Yuan, Gabriela Basabe
Company: McDonald's Corporation
May 14, 2018
×

Citation

Yuan and Basabe (2018a, May 14). McDonald's deeper consumer understanding. ANA - ESOMAR. Retrieved May 24, 2024, from


https://ana.esomar.org/documents/mcdonald-s-deeper-consumer-understanding-9306


Videos

Brain systems and brand experiences

The consumer decision environment is changing both in macro and micro. The rhythm of these changes is incredibly fast, both in social and technological aspects and affect the way people interact, communicate and buy brands. From human understanding...

Catalogue: Latin America 2018: Market Intelligence Festival for Latin America
Authors: Juliana Oliveira, Maria Carolina Rodrigues
Company: Ipsos MRBI
May 14, 2018
×

Citation

Oliveira and Rodrigues (2018a, May 14). Brain systems and brand experiences. ANA - ESOMAR. Retrieved May 24, 2024, from


https://ana.esomar.org/documents/brain-systems-and-brand-experiences-9297


Videos

Estas para algo dulce, estas para un Danette: A 360 campaign born in a 360 listening

2016 was coming to an end but in Danette we had no reasons to celebrate. Since 2013 the brand had decreased 23% its volume and 26% its penetration. As we knew consumers still loved our products we revised our communication. For 3 years we had been...

Catalogue: Latin America 2018: Market Intelligence Festival for Latin America
Author: Justo Saenz
Company: Danone
May 14, 2018
×

Citation

Saenz, J. (2018a, May 14). Estas para algo dulce, estas para un Danette: A 360 campaign born in a 360 listening . ANA - ESOMAR. Retrieved May 24, 2024, from


https://ana.esomar.org/documents/estas-para-algo-dulce-estas-para-un-danette-a-360-campaign-born-in-a-360-listening-


Research papers

Find & accelerate revenue growth for brands

The Consumer Decision Journey is one of the most researched areas in the marketing community. However, it's still a challenge for many companies to transform insights obtained through this model into actions that deliver revenues. To truly leverage...

Catalogue: Asia Pacific 2018: Data Research Insights Vision Excellence
Authors: Yee Mei Chan, Herman Sanchez, Kimberley Hiu
Company: Kantar
May 13, 2018
×

Citation

Chan, Sanchez and Hiu (2018a, May 13). Find & accelerate revenue growth for brands . ANA - ESOMAR. Retrieved May 24, 2024, from


https://ana.esomar.org/documents/find-accelerate-revenue-growth-for-brands-


Videos

Know when to art, know when to science

Marketing has come a long way. And while there's no doubt all the science and technology has made marketing smarter, has it made it better? I'm not so sure. We need to remember that marketing will always be more art than science; marketing is a...

Catalogue: Asia Pacific 2018: Data Research Insights Vision Excellence
Author: Brent Smart
May 13, 2018
×

Citation

Smart, B. (2018a, May 13). Know when to art, know when to science. ANA - ESOMAR. Retrieved May 24, 2024, from


https://ana.esomar.org/documents/know-when-to-art-know-when-to-science


Videos

Lack of engagement? Artificial Intelligence to the rescue!

The plummeting of response rates figures is a very well-known issue in the Market Research industry. While the possible ways to deal with this issue are plentiful, an unavoidable candidate is engagement, in particular among Millennials. We test the...

Catalogue: Asia Pacific 2018: Data Research Insights Vision Excellence
Author: Joaquim Bretcha
Company: Netquest
May 13, 2018
×

Citation

Bretcha, J. (2018a, May 13). Lack of engagement? Artificial Intelligence to the rescue!. ANA - ESOMAR. Retrieved May 24, 2024, from


https://ana.esomar.org/documents/lack-of-engagement-artificial-intelligence-to-the-rescue-