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Research papers

The great internal communications experiment

The Great Communication Experiment is a pilot project carried out by Coca-Cola with Keen as Mustard Marketing to find out how to improve internal communications for the insights team. In particular, the study looked at how to influence broader...

Catalogue: Congress 2018
Authors: Begonia Fafian, Lucy Davison
September 23, 2018
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Citation

Fafian and Davison (2018a, September 23). The great internal communications experiment. ANA - ESOMAR. Retrieved June 05, 2024, from


https://ana.esomar.org/documents/the-great-internal-communications-experiment-9407


Research papers

Carry on round the 'U' bend

The premise of this paper is that the use of a single qualitative research methodology - especially one which searches for understanding and insights away from the context in which behaviour is taking place - can result in misleading recommendations...

Catalogue: New Monograph Series Vol.4: Qualitative Research
Authors: Wendy Gordon, Richard Pike
January 1, 1998
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Citation

Gordon and Pike (1998a, January 01). Carry on round the 'U' bend. ANA - ESOMAR. Retrieved June 05, 2024, from


https://ana.esomar.org/documents/carry-on-round-the-u-bend


Research papers

Business requirements and future expectations in competitive bank services

An experimental study on attitudes towards time and on the behavioural implications of such attitudes was conducted on 46 staff members of an Italian bank. The methods used were a Semantic Differential (SD) composed of three stimulus words (the past,...

Catalogue: Seminar 1988: Research For Financial Services
Author: Gabriele Morello
June 15, 1988
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Citation

Morello, G. (1988a, June 15). Business requirements and future expectations in competitive bank services. ANA - ESOMAR. Retrieved June 05, 2024, from


https://ana.esomar.org/documents/business-requirements-and-future-expectations-in-competitive-bank-services


Research papers

A strategic approach to marketing targets

One of the most essential aims of a market survey is to provide precise information on the segments which should be taken by an existing brand as marketing targets. A bibliographical survey of the work done on that problem in the past twelve years...

Catalogue: ESOMAR Congress 1974: The Challenges Facing Marketing Research
Author: Michel Hugues
September 1, 1974
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Citation

Hugues, M. (1974a, September 01). A strategic approach to marketing targets. ANA - ESOMAR. Retrieved June 05, 2024, from


https://ana.esomar.org/documents/a-strategic-approach-to-marketing-targets


Research papers

A strategic approach to marketing targets (French)

One of the most essential aims of a market survey is to provide precise information on the segments which should be taken by an existing brand as marketing targets. A bibliographical survey of the work done on that problem in the past twelve years...

Catalogue: ESOMAR Congress 1974: The Challenges Facing Marketing Research
Author: Michel Hugues
September 1, 1974
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Citation

Hugues, M. (1974a, September 01). A strategic approach to marketing targets (French). ANA - ESOMAR. Retrieved June 05, 2024, from


https://ana.esomar.org/documents/a-strategic-approach-to-marketing-targets-french-


Research papers
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Citation

Ernst, O. (1974a, June 15). Marginal remarks on the situation of editorial research in 1974. ANA - ESOMAR. Retrieved June 05, 2024, from


https://ana.esomar.org/documents/marginal-remarks-on-the-situation-of-editorial-research-in-1974


Research papers

Typology at random

Typal analysis is a powerful tool for determining a structure within a large body of data . By studying and comparing the results of two series of experiments (random typology and typology of random numbers) we have been able to define two...

Catalogue: Seminar 1972: Segmentation And Typology
Authors: Henri Bergonier, Bernard Morin
June 15, 1972
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Citation

Bergonier and Morin (1972a, June 15). Typology at random. ANA - ESOMAR. Retrieved June 05, 2024, from


https://ana.esomar.org/documents/typology-at-random


Research papers

Experiments in merging surveys (French)

When the results of two surveys based on various samples are to be used simultaneously, a merged file will be generated by grouping individuals from both origins, according to certain criteria. If the explained variables (behavioural), special to...

Catalogue: ESOMAR Congress 1968
Author: Jean-François Boss
June 15, 1968
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Citation

Boss, J. (1968a, June 15). Experiments in merging surveys (French). ANA - ESOMAR. Retrieved June 05, 2024, from


https://ana.esomar.org/documents/experiments-in-merging-surveys-french-


Research papers

Experiments in merging surveys

When the results of two surveys based on various samples are to be used simultaneously, a merged file will be generated by grouping individuals from both origins, according to certain criteria. If the explained variables (behavioural), special to...

Catalogue: ESOMAR Congress 1968
Author: Jean-François Boss
June 15, 1968
×

Citation

Boss, J. (1968a, June 15). Experiments in merging surveys. ANA - ESOMAR. Retrieved June 05, 2024, from


https://ana.esomar.org/documents/experiments-in-merging-surveys