The great internal communications experiment

Date of publication: September 23, 2018

Catalogue: Congress 2018

Abstract:

The Great Communication Experiment is a pilot project carried out by Coca-Cola with Keen as Mustard Marketing to find out how to improve internal communications for the insights team. In particular, the study looked at how to influence broader stakeholders within the business, those who are not directly involved in insight projects but who would benefit from the knowledge in their research and insights.

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