Back

The great internal communications experiment

Date of publication: September 23, 2018

Catalogue: Congress 2018

Authors: Begonia Fafian, Lucy Davison

Abstract:

The Great Communication Experiment is a pilot project carried out by Coca-Cola with Keen as Mustard Marketing to find out how to improve internal communications for the insights team. In particular, the study looked at how to influence broader stakeholders within the business, those who are not directly involved in insight projects but who would benefit from the knowledge in their research and insights.

Begonia Fafian

Author

This is a long description of some author details.

Lucy Davison

Author

This is a long description of some author details.

This could also be of interest:

Videos

The great internal communications experiment

Catalogue: Congress 2018

Authors: Begonia Fafian, Lucy Davison

 

September 23, 2018

×

Citation

Fafian and Davison (2018a, September 23). The great internal communications experiment. ANA - ESOMAR. Retrieved May 13, 2025, from


https://ana.esomar.org/documents/the-great-internal-communications-experiment


Webinars

The great internal communication experiment

Catalogue: Webinars 2019

Author: Lucy Davison

 

March 18, 2019

×

Citation

Davison, L. (2019a, March 18). The great internal communication experiment . ANA - ESOMAR. Retrieved May 13, 2025, from


https://ana.esomar.org/documents/the-great-internal-communication-experiment-


Webinars

The great internal communication experiment

Catalogue: Webinars 2018

Authors: Lucy Davison, Lauren Raby

 

November 13, 2018

×

Citation

Davison and Raby (2018a, November 13). The great internal communication experiment. ANA - ESOMAR. Retrieved May 13, 2025, from


https://ana.esomar.org/documents/the-great-internal-communication-experiment


  • PDF
Fad and progress in motivation research Authors: Herta Herzog
Methodological considerations regarding marketing research for consumer durable goods Authors: Leif Holbaek-Hanssen
Service after sale and studies of market for business Authors: Archibald Maddock Crossley
Some comments on the use of 3D and strip film Authors: Henry Charles Briant
The "steps-and-parts" model for polling Authors: Stuart Carter Dodd, Chahin Turabian
What are durable and capital goods? Authors: N. H. Pearson
Advertising and marketing research (French) Authors: Philippe De Vendeuvre
Consumers economic expectations and intentions as revealed by sample surveys Authors: Henry Durant
Economic forecasts with special reference to field studies Authors: Jan van Rees
Market research for petroleum products in the automotive field Authors: D. Leerentveld
×

Citation

Fafian and Davison (2018a, September 23). The great internal communications experiment. ANA - ESOMAR. Retrieved May 13, 2025, from


https://ana.esomar.org/documents/the-great-internal-communication-experiment