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Matricon, C. (1966a, September 01). Demonstration of a new factor for discrimination of types of behaviour in connection with buying, attitudes towards new products and reactions to publicity (French). ANA - ESOMAR. Retrieved June 04, 2024, from
Matricon, C. (1966a, September 01). Demonstration of a new factor for discrimination of types of behaviour in connection with buying, attitudes towards new products and reactions to publicity. ANA - ESOMAR. Retrieved June 04, 2024, from
Gennaro, P. (1966a, August 01). The logic of models in market research. ANA - ESOMAR. Retrieved June 04, 2024, from
https://ana.esomar.org/documents/the-logic-of-models-in-market-research
Viart and Roquetanifere (1966a, August 01). Long-range weather forecasting (3 years) and its application to market research. ANA - ESOMAR. Retrieved June 04, 2024, from
Steiner, H. (1966a, June 01). An experimental evaluation of the impact of advertisements. ANA - ESOMAR. Retrieved June 04, 2024, from
https://ana.esomar.org/documents/an-experimental-evaluation-of-the-impact-of-advertisements
Godwin and Thorogood (1965a, June 15). The integration of advertising research. ANA - ESOMAR. Retrieved June 04, 2024, from
https://ana.esomar.org/documents/the-integration-of-advertising-research
Perruche, L. (1965a, June 15). Medium term forecast of cinema attendance in France. ANA - ESOMAR. Retrieved June 04, 2024, from
https://ana.esomar.org/documents/medium-term-forecast-of-cinema-attendance-in-france
Berent, P. H. (1965a, June 15). Red herrings in advertising research. ANA - ESOMAR. Retrieved June 04, 2024, from
https://ana.esomar.org/documents/red-herrings-in-advertising-research
Ehrenberg and Bird (1965a, June 15). Intentions-to-buy and claimed brand-usage. ANA - ESOMAR. Retrieved June 04, 2024, from
https://ana.esomar.org/documents/intentions-to-buy-and-claimed-brand-usage