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Riddell, K. (1998a, September 01). What is in it for me? . ANA - ESOMAR. Retrieved September 26, 2024, from
https://ana.esomar.org/documents/what-is-in-it-for-me-
Guillanton and Burckhardt (1998a, June 15). Surfing the learning curve. ANA - ESOMAR. Retrieved September 26, 2024, from
https://ana.esomar.org/documents/surfing-the-learning-curve
Blyth and Smith (1997a, September 01). From pencil to PEN. ANA - ESOMAR. Retrieved September 26, 2024, from
https://ana.esomar.org/documents/from-pencil-to-pen
Keyman, E. (1997a, September 01). Fuzzy segmentation . ANA - ESOMAR. Retrieved September 26, 2024, from
https://ana.esomar.org/documents/fuzzy-segmentation-
Vincent and Vincent (1997a, June 15). Advertising in magazines. ANA - ESOMAR. Retrieved September 26, 2024, from
https://ana.esomar.org/documents/advertising-in-magazines
Mendes, Riscal and Nogueira (1997a, May 01). Viewing and coverage of the billboard medium . ANA - ESOMAR. Retrieved September 26, 2024, from
https://ana.esomar.org/documents/viewing-and-coverage-of-the-billboard-medium-
Paolini, U. M. (1997a, May 01). Children are watching us . ANA - ESOMAR. Retrieved September 26, 2024, from
https://ana.esomar.org/documents/children-are-watching-us-
Ariga, Yasue and Wen (1996a, November 01). China's generation III. ANA - ESOMAR. Retrieved September 26, 2024, from
https://ana.esomar.org/documents/china-s-generation-iii
Clarke and McDowell (1996a, June 15). The importance of marque. ANA - ESOMAR. Retrieved September 26, 2024, from
https://ana.esomar.org/documents/the-importance-of-marque