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Surfing the learning curve

Date of publication: June 15, 1998

Catalogue: The Worldwide Internet Seminar 1998

Company: Yahoo!

Authors: Philippe Guillanton, James Burckhardt

Abstract:

The paper describes the survey conducted to examine the profile of Yahoo! users in France Germany and the United Kingdom. It includes a detailed exploration of the methodology used and the main findings of the survey. The paper also discusses the importance of the survey as a model for the applications of on-line research.

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