Abstract:
The paper describes the survey conducted to examine the profile of Yahoo! users in France Germany and the United Kingdom. It includes a detailed exploration of the methodology used and the main findings of the survey. The paper also discusses the importance of the survey as a model for the applications of on-line research.
Research Papers
Eve-olution: Why women rule the web
Catalogue: 3D Digital Dimensions 2011: (Online + Social Media + Mobile) Research
Authors: Dan Brilot, Amy Janis, Tony Marlow, Sarah Elliott, Brian Cooper, David Iudica
Companies: KANTAR TNS Malaysia, Yahoo!
October 26, 2011
Research Papers
Closed-loop marketing solution for CPG online advertising
Catalogue: ESOMAR Congress 2004: Integrating Marketing Research in Business
Authors: Manjima Khandelwal, David Boyd, Kenneth Greenberg
 
September 19, 2004
Research Papers
How to capitalize from the new e-conomy in Latin America
Catalogue: Latin America 2001
Authors: Rosi Ware, Michelle de Montigny
Company: KANTAR TNS Malaysia
May 1, 2001
