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Surfing the learning curve

Date of publication: June 15, 1998

Catalogue: The Worldwide Internet Seminar 1998

Company: Yahoo!

Authors: Philippe Guillanton, James Burckhardt

Abstract:

The paper describes the survey conducted to examine the profile of Yahoo! users in France Germany and the United Kingdom. It includes a detailed exploration of the methodology used and the main findings of the survey. The paper also discusses the importance of the survey as a model for the applications of on-line research.

Philippe Guillanton

Author

This is a long description of some author details.

James Burckhardt

Author

This is a long description of some author details.

Research Papers

Eve-olution: Why women rule the web

Catalogue: 3D Digital Dimensions 2011: (Online + Social Media + Mobile) Research

Authors: Dan Brilot, Amy Janis, Tony Marlow, Sarah Elliott, Brian Cooper, David Iudica

Companies: KANTAR TNS Malaysia, Yahoo!

October 26, 2011

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Citation

Brilot et al. (2011a, October 26). Eve-olution: Why women rule the web. ANA - ESOMAR. Retrieved January 31, 2023, from


https://ana.esomar.org/documents/eve-olution-why-women-rule-the-web


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Closed-loop marketing solution for CPG online advertising

Catalogue: ESOMAR Congress 2004: Integrating Marketing Research in Business

Authors: Manjima Khandelwal, David Boyd, Kenneth Greenberg

 

September 19, 2004

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Citation

Khandelwal, Boyd and Greenberg (2004a, September 19). Closed-loop marketing solution for CPG online advertising. ANA - ESOMAR. Retrieved January 31, 2023, from


https://ana.esomar.org/documents/closed-loop-marketing-solution-for-cpg-online-advertising


Research Papers

How to capitalize from the new e-conomy in Latin America

Catalogue: Latin America 2001

Authors: Rosi Ware, Michelle de Montigny

Company: KANTAR TNS Malaysia

May 1, 2001

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Citation

Ware and de Montigny (2001a, May 01). How to capitalize from the new e-conomy in Latin America. ANA - ESOMAR. Retrieved January 31, 2023, from


https://ana.esomar.org/documents/how-to-capitalize-from-the-new-e-conomy-in-latin-america


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Citation

Guillanton and Burckhardt (1998a, June 15). Surfing the learning curve. ANA - ESOMAR. Retrieved January 31, 2023, from


https://ana.esomar.org/documents/how-to-capitalize-from-the-new-e-conomy-in-latin-america