Resources Library by ANA

Cohort analysis

In the next decades a dramatic change in the age composition of the populations of western societies will occur. The proportion of older people will increase due to declining birth rates after a baby boom. For products whose consumption is contingent...

Catalogue: ESOMAR Congress 1988

Author: Hans Georg Prester

September 1, 1988

How does the trade see manufacturers? Results of a representative survey of the central organisation in German food retailing

This paper presents the results of a representative survey conducted in 1985 with 40 chief buyers of the central organizations in German food retailing. The study was initiated by Hildmann, Simon, Rempen & Schmitz/SMS and conducted by GfK. The retail...

Catalogue: ESOMAR Congress 1988

Author: Jörg Rehorn

September 1, 1988

Cohort analysis (German)

In the next decades a dramatic change in the age composition of the populations of western societies will occur. The proportion of older people will increase due to declining birth rates after a baby boom. For products whose consumption is contingent...

Catalogue: ESOMAR Congress 1988

Author: Hans Georg Prester

September 1, 1988

New consumers, product innovation and product renovation

I will try today to give you my views on how I see the food industry future. The future will bring rapid change, a need to anticipate change, to inspire it, to shape it when useful, to react to it even when it is less palatable but...

Catalogue: ESOMAR Congress 1987

Author: Camillo Pagano

Company: Nestlé

September 1, 1987

New tunes from an old bottle

This paper concentrates on AGB's services to the Food and Grocery industries, where there are two main panels - the Television Consumer Audit (TCA) for packaged groceries and the Attwood Household Panel for fresh produce. In particular it focuses on...

Catalogue: Seminar 1987: Improving The Use Of Consumer Panels For Marketing Decisions

Authors: John N. H. Whitaker, Bill Blyth

June 15, 1987

Global marketing- All right for some...

Global marketing - the practice - is not new. The term Global marketing is new and has the merit of helping us to distinguish between operating in successive foreign countries and catering for a cluster of common needs emerging from a clearly...

Catalogue: ESOMAR Congress 1986: Anticipation And Decision Making

Author: Martin van Mesdag

June 15, 1986

Assortment changes un food retail stores

The purpose of this paper is to give a historical review of food assortment trends, especially in the last fifteen years. The current situation is that the consumer can choose between more and more "new" variants in the different product groups. This...

Catalogue: Seminar 1986: Retail Strategies For Profit And Growth

Author: Bo P. Kaiser

June 4, 1986

Futures for European food distribution

This paper reports the findings of a survey of views of members of the food chain in ten European countries. The survey was undertaken in early 1986 and respondents came from all sectors of the food chain. The purpose of the survey was to obtain...

Catalogue: Seminar 1986: Retail Strategies For Profit And Growth

Author: Susan A. Shaw

June 4, 1986

Brands and own brands in Europe

More purchasing power, the need for a guaranteed profit margin, tougher retail competition, the recession and the need to have own (ISP's directed the European food retailers to a policy in which own brands became more important than in former times....

Catalogue: Seminar 1986: Retail Strategies For Profit And Growth

Author: René W.J. Salimans

Company: Nielsen

June 4, 1986