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Research papers

The single European market of 1992

The author tries to explain what effect the Single European Market would have on business in 1992 and thereafter, we knew it was the kind of question that is difficult to answer, because nobody knows exactly what the shape of that 1992 programme will...

Catalogue: Seminar 1988: Business To Business Research
Author: Michel Petite
June 15, 1988
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Citation

Petite, M. (1988a, June 15). The single European market of 1992. ANA - ESOMAR. Retrieved June 02, 2024, from


https://ana.esomar.org/documents/the-single-european-market-of-1992


Research papers

Forecasting new over-the-counter drug sales at various price levels

In this paper, several case examples, including several new self-diagnosed test products are presented. Detailed description of the pre-test market procedure, including the use of either printed concept material or TV commercial with product trial...

Catalogue: Seminar 1987: Pricing And Forecasting In Pharmaceutical Industry
Author: Lynn Y.S. Lin
Company: Burke, Inc.
June 15, 1987
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Citation

Lin, L. Y. (1987a, June 15). Forecasting new over-the-counter drug sales at various price levels. ANA - ESOMAR. Retrieved June 02, 2024, from


https://ana.esomar.org/documents/forecasting-new-over-the-counter-drug-sales-at-various-price-levels


Research papers

Tracking doctor attitudes in an attempt to help forecast new product performance

This paper describes the development of using Medilink's General Practitioner panel to track attitudes and prescribing intentions over time and using the data derived as a basis for forecasting new product performance. Medilink's 'on-line',...

Catalogue: Seminar 1987: Pricing And Forecasting In Pharmaceutical Industry
Authors: Peter Barton, Terry Hardy
Company: GSK
June 15, 1987
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Citation

Barton and Hardy (1987a, June 15). Tracking doctor attitudes in an attempt to help forecast new product performance. ANA - ESOMAR. Retrieved June 02, 2024, from


https://ana.esomar.org/documents/tracking-doctor-attitudes-in-an-attempt-to-help-forecast-new-product-performance


Research papers

Futures for European food distribution

This paper reports the findings of a survey of views of members of the food chain in ten European countries. The survey was undertaken in early 1986 and respondents came from all sectors of the food chain. The purpose of the survey was to obtain...

Catalogue: Seminar 1986: Retail Strategies For Profit And Growth
Author: Susan A. Shaw
June 4, 1986
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Citation

Shaw, S. A. (1986a, June 04). Futures for European food distribution. ANA - ESOMAR. Retrieved June 02, 2024, from


https://ana.esomar.org/documents/futures-for-european-food-distribution


Research papers

The index of consumer sentiment: Another look at the data and some methodological improvements

The Index of Consumer Sentiment (ICS) can be used to explain and forecast changes in the aggregate course of the economy. Its explanatory as well as its predictive power appears to be relatively low. Partly this might be caused by some methodological...

Catalogue: EMAC/ESOMAR Symposium 1984: Methodological Advanced In Marketing Research In Theory And Practice
Authors: Hans Kasper, Ton Kuylen
June 15, 1984
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Citation

Kasper and Kuylen (1984a, June 15). The index of consumer sentiment: Another look at the data and some methodological improvements . ANA - ESOMAR. Retrieved June 02, 2024, from


https://ana.esomar.org/documents/the-index-of-consumer-sentiment-another-look-at-the-data-and-some-methodological-improvements-


Research papers

What can indicators of consumer mood do towards providing an annual forecast of economic activity in a given sector? (German)

This contribution considers the capability of different indicators of the overall consumer mood to make predictions about the building-savings market in the Federal Republic—the Allensbach Indicator and the Consumer Climate Index of the...

Catalogue: ESOMAR Congress 1984: What We Have Learned From The Recession
Author: Dieter Schmid
June 15, 1984
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Citation

Schmid, D. (1984a, June 15). What can indicators of consumer mood do towards providing an annual forecast of economic activity in a given sector? (German). ANA - ESOMAR. Retrieved June 02, 2024, from


https://ana.esomar.org/documents/what-can-indicators-of-consumer-mood-do-towards-providing-an-annual-forecast-of-economic-activity-in-a-given-sector-german-


Research papers

What can indicators of consumer mood do towards providing an annual forecast of economic activity in a given sector?

This contribution considers the capability of different indicators of the overall consumer mood to make predictions about the building-savings market in the Federal Republic—the Allensbach Indicator and the Consumer Climate Index of the...

Catalogue: ESOMAR Congress 1984: What We Have Learned From The Recession
Author: Dieter Schmid
June 15, 1984
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Citation

Schmid, D. (1984a, June 15). What can indicators of consumer mood do towards providing an annual forecast of economic activity in a given sector?. ANA - ESOMAR. Retrieved June 02, 2024, from


https://ana.esomar.org/documents/what-can-indicators-of-consumer-mood-do-towards-providing-an-annual-forecast-of-economic-activity-in-a-given-sector-


Research papers

The Delphi approach

In recent years, the Delphi technique has become one of the most widely used qualitative forecasting approaches. However, relatively little has been written about the validity of the situational factors which are likely to influence the outcome of a...

Catalogue: EMAC/ESOMAR Symposium 1984: Methodological Advanced In Marketing Research In Theory And Practice
Authors: L. K. Parkinson, Stephen T. Parkinson
June 15, 1984
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Citation

Parkinson and Parkinson (1984a, June 15). The Delphi approach. ANA - ESOMAR. Retrieved June 02, 2024, from


https://ana.esomar.org/documents/the-delphi-approach


Research papers

Importance of trend research in the marketing branch of the pharmaceutical industry

Until recently, the German pharmaceutical market was hardly subject to any changes which resulted from a general economic development or the population's changed attitude as to values in general. As far as the Federal Republic of Germany is...

Catalogue: Seminar 1983: Information For Decision Making In The Pharmaceutical Industry
Author: Rudolf Sommer
Company: Basis-Kontakt GmbH
June 15, 1983
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Citation

Sommer, R. (1983a, June 15). Importance of trend research in the marketing branch of the pharmaceutical industry. ANA - ESOMAR. Retrieved June 02, 2024, from


https://ana.esomar.org/documents/importance-of-trend-research-in-the-marketing-branch-of-the-pharmaceutical-industry