Abstract:
The author tries to explain what effect the Single European Market would have on business in 1992 and thereafter, we knew it was the kind of question that is difficult to answer, because nobody knows exactly what the shape of that 1992 programme will be. We can try to guess, or to make realistic assumptions, but there are no scientific answers, and of course I cannot be expected to provide them.
This could also be of interest:
Research Papers
Realities of the European single car market
Catalogue: ESOMAR International Automotive Marketing Conference 1992
Author: Malcolm Harbour
 
June 15, 1992
Research Papers
The single European market and the market research sector of services
Catalogue: ESOMAR Congress 1989
Author: Victor Pou Serradell
 
September 1, 1989
Research Papers
1992: Its effects on European and global marketing
Catalogue: Seminar 1988: International Marketing Reserarch
Authors: Roger Sargood, Malcom R. Mather
 
June 15, 1988
