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Research papers

Market research and democracy

This chapter addresses the critical question of how market research can develop at a point in time when more and more consumer consultation mechanisms are being developed. The question we face is whether market research as a discipline will be...

Catalogue: ESOMAR Handbook Of Market And Opinion Research
Author: Peter Cooper
September 1, 1998
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Citation

Cooper, P. (1998a, September 01). Market research and democracy. ANA - ESOMAR. Retrieved September 20, 2024, from


https://ana.esomar.org/documents/market-research-and-democracy


Research papers

Financial research

The spectacular growth in financial marketing research over the last twenty five years has pushed it into a prominent place among the types of marketing research undertaken worldwide. After a relatively late start in the early 1970s, it began to take...

Catalogue: ESOMAR Handbook Of Market And Opinion Research
Author: Peter Bartram
September 1, 1998
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Citation

Bartram, P. (1998a, September 01). Financial research. ANA - ESOMAR. Retrieved September 20, 2024, from


https://ana.esomar.org/documents/financial-research


Research reports

50 ESOMAR

In September 1997 ESOMAR celebrates both its 50th Congress and the start of its 50th anniversary year. This would seem the appropriate time to review the changes that have taken place in the world of marketing research, and the way in which ESOMAR...

Catalogue: ESOMAR Publications
Author: ESOMAR B.V.
September 1, 1998
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Citation

B.V., E. (1998a, September 01). 50 ESOMAR. ANA - ESOMAR. Retrieved September 20, 2024, from


https://ana.esomar.org/documents/50-esomar


Research papers

Plenty of data, but are we doing enough to fill the information gap?

The purpose of this paper is to determine the current role and perceived effectiveness of market research in the context of corporate decision making and brand development; understand more about the reasons for these frustrations with the market...

Catalogue: ESOMAR Congress 1998: The Power Of Knowledge
Authors: Stephen Bairfelt, Fiona Spurgeon
September 1, 1998
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Citation

Bairfelt and Spurgeon (1998a, September 01). Plenty of data, but are we doing enough to fill the information gap?. ANA - ESOMAR. Retrieved September 20, 2024, from


https://ana.esomar.org/documents/plenty-of-data-but-are-we-doing-enough-to-fill-the-information-gap-


Research papers

Managing the knowledge

What is knowledge? What does one need to know? How is knowledge created? These questions should lead to an answer as to whether knowledge management is just another new term in modern management science or whether knowledge is of value for strategy...

Catalogue: ESOMAR Congress 1998: The Power Of Knowledge
Author: Franz Tessun
September 1, 1998
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Citation

Tessun, F. (1998a, September 01). Managing the knowledge. ANA - ESOMAR. Retrieved September 20, 2024, from


https://ana.esomar.org/documents/managing-the-knowledge


Research papers

The future- predictable or otherwise

The thesis of this paper is that senior executives in most companies (if the major pharmaceutical companies are a fair indicator of corporate management) have little incentive to anticipate the long term let alone act upon it. Any paralysis toward...

Catalogue: ESOMAR Congress 1998: The Power Of Knowledge
Author: Stephen Godwin
Company: KANTAR TNS Malaysia
September 1, 1998
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Citation

Godwin, S. (1998a, September 01). The future- predictable or otherwise . ANA - ESOMAR. Retrieved September 20, 2024, from


https://ana.esomar.org/documents/the-future--predictable-or-otherwise-


Research papers

The relationship between market research and competitive intelligence

The paper describes the relationship between market research and competitive intelligence and discusses the evolution of competitive intelligence: the definition the need it fulfills where it evolved and the penetration of the discipline by industry...

Catalogue: ESOMAR Congress 1998: The Power Of Knowledge
Author: Ruth Stanat
Company: SIS International Research
September 1, 1998
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Citation

Stanat, R. (1998a, September 01). The relationship between market research and competitive intelligence. ANA - ESOMAR. Retrieved September 20, 2024, from


https://ana.esomar.org/documents/the-relationship-between-market-research-and-competitive-intelligence


Research papers

Analogue and digital television in Europe measuring change

More than seventy-three million European households receive satellite TV, two million in digital. However development is not consistent and there are marked variations by country. Digital broadcasting is adding an additional complexity to television...

Catalogue: ESOMAR/ARF Seminar 1998: Electronic Media And Measurement Trends
Authors: Thomas Merz, Bruce Roberts
June 15, 1998
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Citation

Merz and Roberts (1998a, June 15). Analogue and digital television in Europe measuring change. ANA - ESOMAR. Retrieved September 20, 2024, from


https://ana.esomar.org/documents/analogue-and-digital-television-in-europe-measuring-change


Research papers

The market research agency of the future

The introduction of various internal and external changes in a company leads to new demands being placed on that company’s market research section. Daimler-Benz Aerospace is just one example among a large number of companies operating in the...

Catalogue: The Worldwide Internet Seminar 1998
Author: Thorsten Schwarz
June 15, 1998
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Citation

Schwarz, T. (1998a, June 15). The market research agency of the future. ANA - ESOMAR. Retrieved September 20, 2024, from


https://ana.esomar.org/documents/the-market-research-agency-of-the-future